【Raw Coke】AEON $14.9 Imported from Japan Selling Out the Market An article to understand the origin and nutritional risks of “Raw Coke” – Hong Kong Economic Daily – TOPick – Health – Food Safety

2023-08-20 10:58:00

▲ AEON $14.9 imported from Japan sells out of the market. This article clearly understands the origin and nutritional risks of “raw cola”.

Recently, Japan’s “Raw Coke” has become popular, and the AEON store in Hong Kong has met the needs of the public. It sells “Raw Coke” at a price of $14.9 per bottle, and the market is sold out! What is the origin of “raw Coke”? What’s so special regarding it? Find out now!

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On May 24, 2021, Japan’s Suntory Beverage launched a promotional poster, announcing that it would add its Pepsi-Cola to the concept of beer-making, and launch a new product “Raw Coke”, which is divided into two types, original flavor and zero calorie, and was launched on June 22 of the same year .

“Raw Cola” emphasizes that it does not go through the process of heat sterilization, which preserves the aroma of the spices in the cola, and is more steamy, which greatly improves the fresh and refreshing taste, allowing drinkers to enjoy the smoothness of the mouth comparable to draft beer.

Internet celebrities bring goods to make “raw Coke” an Internet meme

Until May of this year, the mainland Douyin celebrity “Xia Laoshi” uploaded a video, the content of which was to live broadcast “Nippon Raw Coke” with goods. Because of the exaggerated words and actions of “Xia Laoshi” in the video, including calling raw cola “the ceiling of the cola industry” and calling on netizens to “stop drinking domestic cola”, it aroused the attention and heated discussions of netizens. famous.

However, “Xia Laoshi” also caused dissatisfaction among some Chinese netizens, who believed that her exaggerated description was an insult to domestic cola, and then all satirized comments below her video, “Drinking Japanese raw cola, the lower body can spin and glow.”

At the same time, netizens also noticed that other online celebrities on Douyin who brought goods live, the film set and style were similar to “Xia Laoshi”, and suspected that they were all signed by the same Internet company. With the continuous ferment of these comments by netizens, there are now rumors that “raw Coke has a luminous effect”, which is actually all ridicule.

AEON$14.9 Japanese import sell out market

As Raw Coke became popular, some citizens wrote “I want to drink Raw Coke! (Pepsi) to shine” on the customer opinion board of the AEON store, and the result actually attracted the store manager to reply in person. I personally wrote “The Pepsi Coke you mentioned, our company has arranged to order it”, and promised that the Pepsi Coke will be sold in the AEON branch as soon as possible following it arrives in Hong Kong. I hope customers will wait patiently. The two dialogue papers were photographed by netizens and posted to the “AEON Stores Concern Group” on Facebook. Netizens praised AEON’s positive attitude of listening to customers’ needs.

On the 18th of this month, AEON stated on social media that it will sell raw Coke in 12 AEON, AEON STYLE or AEON SUPERMARKET stores from now on. There are normal and ZERO sugar-free versions, and each bottle is 14.9 yuan; the quantity is limited, as soon as it is sold out end. However, Raw Coke received an enthusiastic response following it was put on the shelves, and it was sold out of the market.

sweetener in soda

Although Pepsi’s “Raw Coke” advertises “0 sugar, 0 fat, 0 calories”, it is similar to Coca-Cola Zero, but you still need to pay attention to the nutrients in these sugar-free colas. The Hong Kong Consumer Council has pointed out that there are 4 types of sweeteners commonly used in beverages including:

Acesulfame Potassium (Synthetic)-E950 Asparagine (Synthetic)-E951 Sucralose (Synthetic)-E955 Steviol Glycoside (Natural Source)-E960a/E960

Dietitian Wu Yaofen pointed out in an interview with TOPick earlier that most sweeteners have been verified and approved for use, but if the intake exceeds the upper limit, it can have different effects on the human body, such as acesulfame potassium (E950) can affect fetal development, triclosan Galactose (E955) may affect the immune system, asparagine (E951) and steviol glycosides (E960) may cause cancer; it is recommended not to drink 10 or more cans of cola a day, otherwise the intake of sweeteners will exceed the upper limit .

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Responsible editor: Luo Jiaxin

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