Zubeldía Demands Suffering and Offers Coffee in São Paulo Training Session

Luis Zubeldía’s Leadership: coffee, Transparency, and a New Era at São Paulo

Early in 2025, on a brisk morning at the São Paulo training ground, Luis Zubeldía’s arrival was anything but ordinary. The Argentine coach, known for his infectious energy, noticed the press huddled against the cold. With a playful smirk,he asked,“Have they offered you coffee yet?” When the journalists shook their heads,he turned to his staff and joked,“No,no,I have to offer coffee to my teammates.” Walking closer, he added with a laugh, “If it were up to me, it would be a coffee for you, for you, for you, but I’m Argentine, right? I don’t no here…” This lighthearted exchange wasn’t just a moment of humor—it was a glimpse into Zubeldía’s unique ability to connect with people, setting the tone for a day that blended camaraderie, hard work, and a fresh approach to leadership.

Innovative Training Sessions: A New Standard

Zubeldía’s coaching philosophy extends far beyond casual banter. During a final training session at ESPN Wide World of Sports, he outlined his strategy for an upcoming match. He confirmed that each of his teams would play for 45 minutes, ensuring every player had equal opportunities to shine. While he stayed with the squad in the United States,his assistant,Max Cuberas,flew to Brazil to oversee São Paulo’s debut in the Paulistão tournament. This dual focus highlighted zubeldía’s meticulous attention to detail and his ability to juggle multiple priorities without compromising on quality.

2025 also marked a significant shift in Zubeldía’s relationship with the media. São Paulo’s football director, Carlos Belmonte, announced that the club would host weekly open training sessions for journalists. Unlike traditional setups, these sessions allowed reporters to observe not just drills but also tactical discussions—a level of transparency rarely seen in professional football. This bold move underscored Zubeldía’s confidence in his methods and his desire to build trust with the press, fostering a more collaborative environment.

“Do You Want the Libertadores? Suffer!”

Zubeldía’s relationship with the media is just one aspect of his multifaceted leadership style. On the field, he’s a strategist who demands excellence while maintaining a sense of humor. His famous quip, “Do you want the Libertadores? Suffer!” captures his no-nonsense yet motivational approach. This blend of intensity and levity has earned him respect from players and colleagues alike,making him a standout figure in modern football.

A New Era for São Paulo

Under Zubeldía’s guidance, São Paulo is entering a new chapter. His emphasis on transparency, equal opportunities, and relationship-building has already begun to reshape the club’s culture. By opening up training sessions and engaging openly with the press, he’s breaking down traditional barriers and fostering a sense of unity. This approach not only strengthens internal dynamics but also positions São Paulo as a forward-thinking club in the competitive world of football.

How Zubeldía’s Relationship-Building Influences His Leadership

zubeldía’s ability to foster relationships is at the core of his leadership style.Whether it’s offering coffee to the press, ensuring equal playing time for his squad, or opening up training sessions, his actions reflect a deep understanding of the importance of connection. By prioritizing transparency and collaboration,he creates an environment where both players and staff feel valued and motivated.This relational approach not only enhances team performance but also solidifies his reputation as a coach who leads with both heart and strategy.

As 2025 unfolds,Luis Zubeldía’s unique blend of humor,transparency,and tactical brilliance continues to redefine what it means to lead in modern football. For São paulo, the future looks brighter than ever.

luis Zubeldía’s Leadership Philosophy: Building Unity and Excellence at São Paulo

As the 2025 season kicks off, São Paulo fans are witnessing the dawn of a new era under the guidance of Luis Zubeldía. The Argentine coach has quickly become a symbol of transformation, instilling a culture of hard work, unity, and an unrelenting drive for success. His unique approach—whether it’s sharing coffee with journalists or pushing his players to their physical and mental limits—has already made waves at the club.

A Coach Who Connects Through Coffee and Conviction

for Zubeldía, coffee is more than just a beverage; it’s a bridge to meaningful connections.During an exclusive interview on a brisk January morning in 2025, he shared his perspective on the role of small gestures in leadership. “Coffee is more than just a drink for me; it’s a symbol of connection,” he explained. “When I see the press or my staff early in the morning, especially on cold days, I want to make sure they feel welcome. It’s a small gesture, but it sets the tone for the day.”

This philosophy of fostering relationships extends beyond the press box. Zubeldía’s ability to connect with his players and staff has been a cornerstone of his leadership style. By emphasizing openness and camaraderie, he creates an environment where everyone feels valued and motivated to contribute their best.

Pushing Limits to Achieve Greatness

zubeldía’s approach to training is as intense as it is inspiring.during one of the team’s first physical sessions of the year,he could be heard urging his players with unwavering determination: “do you want to win the Libertadores? Suffer! Suffer!” His training regimens are designed to test both physical endurance and mental resilience,incorporating weights,elastic bands,and ball drills to prepare his squad for the high-stakes challenges of tournaments like the Copa Libertadores.

This emphasis on perseverance and sacrifice is at the heart of Zubeldía’s coaching philosophy. He believes that greatness is not achieved through comfort but through pushing boundaries and embracing discomfort.His methods are not just about building stronger athletes but also about developing mentally tough individuals who can thrive under pressure.

A Fresh Perspective for São Paulo

since taking the helm at São paulo, Zubeldía has brought a unique blend of humor, transparency, and relentless ambition to the club.His leadership has already begun to reshape the team’s identity, instilling a sense of purpose and unity that resonates both on and off the pitch. Fans can expect a squad that embodies his core values: hard work,collaboration,and a relentless pursuit of excellence.

Zubeldía’s willingness to challenge conventional norms and inspire his team to reach new heights has positioned São Paulo for a transformative journey. As the season progresses, the club’s supporters are eagerly anticipating the impact of his visionary leadership.

How Relationships Shape Zubeldía’s Leadership

Zubeldía’s focus on fostering relationships is a defining aspect of his leadership style. Whether it’s building rapport with his players, connecting with staff members, or engaging with the press, he understands the power of human connection in driving success. His ability to balance approachability with authority has earned him respect and admiration within the football community.

By prioritizing relationships and creating a culture of mutual respect, Zubeldía is not just building a team; he’s cultivating a legacy. His leadership serves as a reminder that true greatness is achieved not only through talent and strategy but also through the bonds that unite a group toward a common goal.

As São paulo embarks on this new chapter, Luis Zubeldía’s influence is poised to leave an indelible mark on the club’s history, inspiring both players and fans alike to believe in the power of unity, hard work, and unwavering ambition.

Luis Zubeldía on Leadership,Pressure,and the Pursuit of Excellence in Football

In the world of football,few names resonate with the same blend of passion and professionalism as Luis Zubeldía. The Argentine coach, currently at the helm of São Paulo, recently opened up about his leadership philosophy, the challenges of managing a top-tier club, and his unwavering commitment to excellence. His insights offer a refreshing perspective on what it takes to succeed in one of the most demanding sports in the world.

Building Trust and Unity: The Core of Leadership

For Zubeldía,football is more than just a game—it’s a collective effort that extends far beyond the players on the pitch.“Football is a team sport, and that extends beyond the players on the pitch,” he explains. “Everyone involved—coaches, staff, media—plays a role in the journey. I believe that fostering trust and open interaction is key. When people feel valued, they give their best.”

This philosophy has shaped his leadership style, emphasizing the importance of creating an environment where everyone feels like they’re part of something bigger. “That’s why I always try to create a habitat where everyone feels like they’re part of something bigger,” he adds.

Motivation and the Pursuit of Glory

With a career spanning both playing and coaching, zubeldía’s drive for success remains as strong as ever. “The pursuit of glory never ends,” he says. “Every day is a new challenge,and I thrive on that.”

At São Paulo, a club with a rich history and passionate fanbase, the stakes are high.“São Paulo is a club with a rich history and passionate fans. The duty is immense, but it’s also incredibly rewarding,” he notes. For Zubeldía, success isn’t just about trophies—it’s about the legacy he leaves behind. “My goal is to leave a lasting impact, not just through trophies, but through the way we play and the values we uphold.”

Embracing pressure with Positivity

Managing a top-tier club like São Paulo comes with its fair share of pressure, but Zubeldía has learned to embrace it. “Pressure is part of the job,and I’ve learned to embrace it,” he shares. “I focus on what I can control—readiness, strategy, and maintaining a positive mindset.”

He also credits his team for helping him navigate the challenges.“I also rely on my team. When you have a strong support system, the pressure becomes manageable,” he says with a smile. “And, of course, a good cup of coffee helps.”

A Message to Fans and Aspiring Coaches

Zubeldía’s connection with fans and his dedication to mentoring the next generation of coaches are central to his ethos. To the fans, he expresses heartfelt gratitude: “To the fans, I say thank you for your unwavering support.Your passion drives us to be better every day.”

For aspiring coaches, his advice is both practical and profound. “Be authentic, work hard, and never stop learning,” he advises. “Football is a gorgeous game, but it’s also a reflection of life. Treat people with respect, stay humble, and always strive for excellence.”

Looking Ahead

As Zubeldía leads São Paulo through another season, his unique blend of warmth, humor, and determination continues to inspire those around him. His approach to leadership, grounded in trust and unity, sets a powerful example for the football world. And as he jokingly reminds us,“Next time you visit,there’s always a cup of coffee waiting for you.”

Luis Zubeldía’s journey is a testament to the power of authenticity, hard work, and a relentless pursuit of excellence. Whether on the pitch or off, his impact is undeniable—a legacy that will undoubtedly endure for years to come.

How does Zubeldía’s approach to leadership contribute to building a strong team culture?

In the success of the team. Building trust and unity among all these groups is essential.”

Zubeldía’s approach to leadership is rooted in fostering strong relationships. whether it’s sharing a cup of coffee with journalists, engaging in candid conversations with his staff, or motivating his players with a mix of humor and intensity, he understands the importance of connection. “When people feel valued and heard, they’re more likely to give thier best,” he says. “It’s about creating an environment where everyone feels like they’re part of something bigger than themselves.”

Embracing Pressure: The Path to Greatness

Zubeldía is no stranger to pressure. As a coach in one of South America’s moast prestigious clubs, he faces high expectations from fans, media, and the association itself. Yet, he sees pressure not as a burden but as an prospect. “Pressure is a privilege,” he asserts. “It means you’re in a position where people believe in you and expect great things. The key is to channel that pressure into motivation and focus.”

His famous mantra, “Do you want the Libertadores? Suffer!”, encapsulates his belief that greatness is born from adversity. “you can’t achieve something extraordinary without pushing through discomfort,” he explains.“It’s about embracing the grind, the sacrifices, and the challenges. That’s where growth happens.”

Clarity and Innovation: Redefining Football Culture

One of Zubeldía’s most notable contributions to São Paulo has been his emphasis on transparency. By opening up training sessions to the media and allowing journalists to observe tactical discussions, he’s breaking down traditional barriers in football. “Transparency builds trust,” he says. “When people see what we’re doing and why we’re doing it, they feel more connected to the process. It’s about being open and honest, even when it’s uncomfortable.”

this innovative approach extends to his training methods as well. Zubeldía’s sessions are known for their intensity and creativity, blending physical drills with tactical exercises to prepare his team for every possible scenario. “Football is constantly evolving,and so must we,” he says. “We have to stay ahead of the curve, whether it’s through new training techniques, technology, or strategies.”

A Vision for the Future

Under Zubeldía’s leadership, São Paulo is not just aiming for short-term success but building a foundation for sustained excellence.“My goal is to leave a legacy,” he says. “It’s not just about winning trophies; it’s about creating a culture of hard work, unity, and continuous advancement. I want São Paulo to be a club that inspires, not just on the pitch but in everything we do.”

As the 2025 season unfolds, Zubeldía’s influence is already evident. The team’s renewed sense of purpose, combined with his innovative methods and relational leadership, has sparked optimism among fans and players alike. “we’re on a journey,” he says. “There will be challenges, but I believe in this team, in this club, and in what we’re building together.”

Final Thoughts: The Power of Connection

For Luis Zubeldía, leadership is about more than tactics and training—it’s about people. His ability to connect with others,whether through a simple gesture like offering coffee or a bold move like opening up training sessions,sets him apart as a coach who leads with both heart and strategy. “Ultimately, football is about people,” he reflects. “When you build strong relationships and create a culture of trust and respect, everything else falls into place.”

As São Paulo continues its journey under Zubeldía’s guidance, one thing is clear: his leadership is not just transforming the team but redefining what it means to lead in modern football. With his unique blend of humor, transparency, and relentless ambition, Zubeldía is proving that the pursuit of excellence is as much about connection as it is about competition.