NEWS STORY. 24/08/2022
The club has entered into a partnership agreement with the leading Italian menswear brand.
Real Madrid and Zegna have signed an agreement under which the Italian brand becomes the partner Official Luxury Travelwear of the club, thus dressing the first football and basketball teams, women and men, as well as the basketball team and the respective technical staff, from the 2022/23 season. Ancelotti’s men will show off their new official kits in their first away Champions League game.
The deal will be officially presented on September 30 at an exclusive event to be held in Madrid. During this event, Zegna will unveil the new collection that Real Madrid will wear from now on, which will be a mix between the heritage of the two brands throughout history.
Recently, Zegna presented their new logo, which will have an even bigger sounding board thanks to the partnership with Real Madrid. The new logo, which will be present on the outfits, is made up of a double band that pays homage to the road called 232, which is born in the mountains and crosses Oasi Zegna, the natural territory that anyone can access, which is covers 100 square kilometers in northern Italy and was created following the founder’s first commitments in terms of sustainability.
Our club joins an Italian fashion icon with great heritage and equally important experience. Common values, such as the idea that excellence is the fruit of rigorous work, and a strong desire to push the limits to have a positive impact bind these two historical organizations.
