2023-09-08 09:49:09
Credit：courtesy of ZEGNA x TES
Adhering to the passionate pursuit of innovation and excellence, the ZEGNA x The Elder Statesman collaboration series was first released at an event in Paris in February this year. This time, the well-known German actor Daniel Brühl was invited to perform the new collaboration. A series of promotional videos to create a unique artistic aesthetic.
Credit：courtesy of ZEGNA x TES
Using the Oasi Cashmere fabric, which represents the concept of ultimate craftsmanship and traceability, as a creative exchange platform, Ermenegildo Zegna joins hands with The Elder Statesman, a Californian luxury lifestyle brand, to allow advanced culture and innovative concepts to continuously collide and explore infinite possibilities together. Ermenegildo Zegna aims to dream of building a “zero waste” world that is aesthetically driven and uses diverse craftsmanship, and has promised that by 2024, all cashmere fibers used in the series will be traceable and certified.
Credit：courtesy of ZEGNA x TES
Zegna and The Elder Statesman are both committed to exquisite craftsmanship, high-quality raw materials, top-notch craftsmanship, and the harmonious coexistence between man and nature. This time the two parties work together to establish an artistic connection from a broader perspective and open up a new fashion development direction. With the vision of “weaving beauty for the future”, Zegna’s unique design blends with The Elder Statesman’s unique colors, irregular patterns, rich textures, and loose tailoring to reinterpret Zegna’s classic style.
Credit：courtesy of ZEGNA x TES
The promotional video for this cooperation series was shot in the Oasi Zegna, the origin of Zegna brand values, which is also a natural scenic spot that stretches over 100 square kilometers in the Italian Alps. In the promotional video, Daniel Bruhl used the historic wool fabric workshop as the main shooting location, vividly demonstrating his deep emotions for nature and his passionate dedication to environmental protection. At the same time, as a long-term supporter of the Zegna brand, he went behind the scenes to experience the novel and unique design concepts and impeccable luxury craftsmanship of the ZEGNA x The Elder Statesman collaboration series.
Credit：courtesy of ZEGNA x TES
“far-sightedErmenegildoThe blueprint established by Mr. Wang more than a hundred years ago continues to this day.existOasi ZegnaThe area’s natural landscape is breathtaking and the people who live and work here are treated with respect and love.if you go toOasi Zegnayou will learn from eachZEGNA Passion and focus are felt in workers. Every thread, every button, every detail is homemade.ZEGNA Unique family concept and artistic directorAlessandro SartoriUnparalleled outstanding creativity makes it the most outstanding men’s clothing brand.” ——Daniel Bruhl
All the way from Ermenegildo Zegna Oasis, the in-depth cooperation between the two brands has spread the extraordinary quality of Oasi Cashmere fabrics deeply, representing the unswerving inheritance and new interpretation of the concept of sustainable and responsible development. Rich imagination runs through it, brilliant colors and interesting patterns are intertwined, and luxurious fabrics collide with new ideas to jointly interpret Ermenegildo Zegna and The Elder Statesman’s persistence and love for exquisite craftsmanship and low-key luxury.
Credit：courtesy of ZEGNA x TES
Credit：courtesy of ZEGNA x TES
ZENGA Visionaries including Zegna global spokesperson Mads Mikkelsen, Zegna global spokesperson Wu Lei, and Zegna Triple Stitch™ luxury casual shoe global ambassador Kieran Culkin are leading the way for contemporary men. new fashion.
To celebrate this new chapter, Zegna will hold a celebration event at Maxfield in Los Angeles and an exclusive dinner in the Hollywood Hills on the same day. The Zegna flagship store located on Rodeo Drive in Los Angeles will also create a fashion space full of energy and enthusiasm with interesting decorations, highlighting the style of the ZEGNA x The Elder Statesman collaboration series. In addition, Zegna will soon participate in fashion events in Chengdu and Singapore, presenting visual aesthetics.
Credit：courtesy of ZEGNA x TES
Credit：courtesy of ZEGNA x TES
The ZENGA The Elder Statesman select retail channels. Go shopping now, step into a new realm of art, and experience chic luxury.
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