The platform zeeland.comwhich is managed by the Province of Zeeland, has launched a new summer campaign: ‘I only want Zeeland’. This campaign builds on the summer campaign that was launched last year. With this campaign, we are working further on strengthening the image of Zeeland and are focusing on positioning Zeeland as a special and attractive region to settle in, with the aim of ensuring that people will consider Zeeland (earlier) as a region to live and work in. At Concert at SEA, the campaign with, among other things, an offline activation with Jeu de Boules courts, a competition and video expressions around the main stage became visible to all visitors this weekend.
‘I only want Zeeland’
‘I only want Zeeland’ is the new summer campaign from Zeeland.com. With this campaign we focus on all aspects of Zeeland and why you would only want Zeeland. Because in Zeeland you can enjoy everything that sea and land offer you without limits, we challenge you in every sector and you stick around (and not for a while).
The campaign is widely visible on- and offline on and around the Concert at SEA site; from the main stage to the offline activation with Jeu de Boules courts and from the social media channels to digital out of home expressions. In addition, the campaign will also be visible on zeeland.com’s own channels via its own social media channels and advertisements via YouTube and Google.
Concert at SEA
At Concert at SEA the campaign is physically present, which can be seen in the offline activation that has been set up here by zeeland.com. People can compete in this area during a game of Jeu de Boules. In addition, people can participate in a competition where they have to answer the question of how many people came before them and moved from outside Zeeland to our province in 2022. By means of a contest awareness is created among the visitors of Concert at SEA that Zeeland is more than just a nice holiday destination. A large part of the visitors of Concert at SEA come from outside Zeeland, which means that there is a valuable target group of potential Zeelanders walking around. The competition also contributes to the number of newsletter subscribers for zeeland.com, which means that the target group will continue to be inspired about living, working, studying, doing business and recreation in Zeeland after Concert at SEA.