Wednesday, September 4, 2024, 2:10 PM
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He is one of the fashion bombshells of the season. So much so that his name appears among the search trends of the last few hours: Stefano Pilati. For the average person, he may be a complete unknown. However, fashion lovers are already counting down the days to enjoy his new project: his first capsule collection for Zara. The acclaimed Italian designer and the flagship of Inditex are working together on a line of affordable luxury clothing that will go on sale next October with an added incentive: an advertising campaign directed and shot by New Yorker Steven Meisel, one of the most renowned photographers in the fashion industry, famous for his work in Vogue and an old friend of the Galician firm, with whom he already collaborated in 2023.
For the moment, information about the expected Pilati-Zara tandem has arrived in dribs and drabs. A close friend of Marta Ortega, the renowned designer has a marked personal style, with elegance and sophistication as his flag. His career includes major brands such as Armani, Miu Miu and Prada until he joined Yves Saint Laurent in 2004 to replace Tom Ford as creative director. After his departure in 2012, Pilati landed at Ermenegildo Zegna, where he remained until 2016. After that, the Italian decided to focus on his own business venture.
What will the collection be like for Inditex? Initially it was rumoured that it would be an exclusively men’s line, however it seems that it will have a total of 30 looks for both women and men that will include more than 80 garments, accessories and leather goods.
As for the date to mark on the calendar, the collaboration is expected to go on sale in early October, although the exact date has not yet been revealed. Apparently, Stefano Pilati and Marta Ortega will present it at an event during Paris Fashion Week.
This is not the first time that Zara has opted for this type of alliance to strengthen its position. In the last five years, the company has strengthened ties with successful emerging firms such as Susan Fang or Ader Error, popular brands such as Clarks or creatives such as Narciso Rodríguez, a personal friend of Marta Ortega.
Now he is turning his attention to Stefano Pilati, one of the most revered designers in the fashion industry. The Milanese, who lives in Berlin, founded Random Identities in 2019, a unisex label that he presented in 2020 at the Florentine Pitti Uomo fair. The pandemic meant that this personal project did not bear the expected fruit and in recent years the designer has dedicated himself to making occasional collaborations, such as a line of furniture with the French brand Pinto or, more recently, a capsule collection for Fendi. Last June he participated as a model in Pharrell’s debut at Louis Vuitton, one of the most viral shows of the year.
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