In the SS22 children’s clothing series, let’s watch the game with the real challenge of dynamic cool children. In a series of short films and polaroids, the mischievous stars of Zara Studio’s children’s clothing collection play individual roles in the undulating curtain theater. True-to-life colored lights and flickering projection lighting bring out the nostalgia of a 90s elementary school auditorium. Look at Jordan, who appears on an old-fashioned TV and thinks he’s so cool. There is also fear of the dark and spider Charlie, Bexton who is chased by all the girls, and Bella who is obsessed with himself, what a vivid and childish picture.
Sun-bathed 70s boho and cool 90s Brunge define this children’s collection, designed by Zara Studio’s design team in collaboration with stylist Karl Templer. Utilizing a mashup of prints, colors, and textures, the collection features detached Route 66 trips and laid-back breezy Los Angeles, featuring floral smock dresses, embroidered western shirts, sequin skirts, striped and strawberry-detailed knits, metallics for girls Jacket and Snoopy T-shirt. A selection of tie-dye hoodies, skateboard shorts, palm tree kaguras, smiley T-shirts and camouflage vests for the boys. Accessories include sparkling cowboy boots, striped boots, trucker hats and bunny bags.
The little stars of Zara Studio’s SS22 children’s collection are eccentric, confident and full of personality. We walked into the school cafeteria at lunchtime and had a big raid on the kids, who weren’t intimidated as they waited to audition. Zoe said: I am my own model.
Zara
Photographer:
Gregory Harris
Film and Art Direction:
Fabien Baron
Clothing matching and guidance:
Karl Templer
Makeup Artist:
Susie Sobol
hairstyle:
Tomo Jidai
Zara
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