Original title: Cloud News Observation | Why Yunnan Film and Television “Flying to the Sky”
On the evening of September 21, the winners of the 34th “Flying Apsaras Award” and the 28th “Starlight Award” were announced. Yunnan appeared frequently in the two awards.
On the list of outstanding TV series of the “Flying Apsaras Award”, “Go Where the Wind Is”, jointly created and produced by the Propaganda Department of the Yunnan Provincial Party Committee and Huace Film and Television Group, is on the list, and the TV series “The Long Season” filmed in Yunnan is also on the list.
Among the “Starlight Award” winning works, “Home Between Mountains and Rivers” won the Outstanding TV Art Program Award, and “Exploring Ancient China” won the Outstanding TV Documentary Award. Both works are full of Yunnan elements.
Why does Yunnan attach great importance to the film and television cultural industry? Why has Yunnan’s film and television industry become so popular? Today, Yunnan News attempts to explore the following aspects.
one
From the perspective of film and television shooting, Yunnan is a “natural studio”.
Looking at the “weather”, from the bottom of the Red River Valley to Mount Kawagebo, within a straight line of more than 900 kilometers, Yunnan has completed the climate change “from Hainan Island to Heilongjiang”.
In terms of geographical advantages, Yunnan covers almost all landforms except oceans and deserts, so film and television shooting can always find the desired natural scenery here.
Looking at “harmony among people”, Yunnan has many filming locations covering humanities and history, natural landscapes, life scenes and other categories, which to a certain extent shortened the shooting period of the crew entering Yunnan, improved shooting efficiency and reduced shooting costs.
With the right time, place and people, Yunnan itself is quite attractive to film and television production teams.
Wenshan Puzhehei, the filming location of “Eternal Love” Photographed by Zeng Zhongtao
From the perspective of script creation, Yunnan is a rich “creative material library”.
The stories of Yunnan’s ethnic minorities presented in the films “Five Golden Flowers” and “Ashima” have aroused the cultural creation enthusiasm of modern Chinese film artists.
In recent years, Yunnan’s coffee culture and poverty alleviation stories have been vividly presented in “Home at One Point”; the historical heritage and humanistic atmosphere of Southwest Associated University have added a strong cultural color to “Youth in War”; the story of “the lighting principal” Zhang Guimei has touched countless people through “I Am a Mountain”. On September 10, the inspirational TV series “When Mountain Flowers Bloom” will be broadcast.
These stories, based on Yunnan, are a true reflection of the lives of the people in this land.
These “materials” are fertile ground for the development of Yunnan’s film and television industry, and are also treasures waiting to be deeply explored and brilliantly presented.
two
One shot is enough to attract the audience to check in at the filming location, and a plot can arouse the audience’s attention and thinking… It is undeniable that film and television dramas, as the main form of entertainment with a wide audience in contemporary society, have a profound impact on society and the audience.
Currently, Yunnan Province is actively building the IP “There is a kind of life called Yunnan”. There is great potential for film and television creation to promote Yunnan’s unique natural scenery, rich ethnic culture, leisurely lifestyle and even the spirit of the Yunnan people in a way that the public prefers.
Fengyang Village Fengyuan Courtyard Data Map
“Go Where the Wind Is” is a classic example of integrating “There is a Life in Yunnan” into film and television creation. The drama tells the life experience of the protagonist in Yunnan, showing the natural scenery and human stories of Yunnan. It has been well received by the audience and recognized by the “Feitian Award”, becoming a model of cultural and tourism integration in Yunnan.
Yunnan has prepared an inexhaustible supply of natural studios, inexhaustible creative materials, an inspiring creative atmosphere and a relaxed and superior creative environment for film and television creators.
A well-made film or television work, coupled with the charm of “There is a kind of life called Yunnan”, can also achieve both market success and good reputation.
Tell the story of Yunnan with the language of the camera, and jointly build and share “There is a kind of life called Yunnan”. The best relationship between Yunnan and film and television drama creation is the current “two-way rush”.
three
Since Yunnan is a “natural studio”, it might as well go a step further to create a complete film and television industry chain and build a first-class film and television industry base in the country.
In order to achieve industrial agglomeration, in addition to investing a large amount of funds in infrastructure, a complete film and television cultural industry chain is also crucial.
A good thing can be learned from others. Take Hengdian, the benchmark of the national film and television industry, for example. It does not have the wonders of mountains and rivers or the advantages of resources, but it has won the “golden rice bowl” of the cultural industry with its complete supporting facilities and optimized service efficiency. From the full system support of project approval and film review, filming and production, property rights transactions, industry incubation, and talent training, to the full industry chain supporting facilities such as scene construction, prop production, equipment rental, actor agency, catering and accommodation, and entertainment facilities, it has realized the transformation from a film and television shooting base that creates and sells scenery to a film and television industry base with a complete industry chain.
In recent years, in order to accelerate the development of Yunnan’s film and television industry, the Propaganda Department of the Yunnan Provincial Party Committee has promoted it at a high level and established special working groups and working teams to provide “one-stop”, “nanny-style” and “customized” services to the crews in a “one play, one policy” manner.
In January this year, the “Yunnan Film and Television Shooting Service Guide” compiled by the Propaganda Department of the Yunnan Provincial Party Committee was officially printed and published, providing film crews entering Yunnan with a reference book that they can “retain, take away, and use.”
At the same time, Yunnan continues to build the “Yunnan Film and Television” smart service platform and explore the construction of an “artists’ second home”. Relying on local cultural industry bases (facilities) and new cultural and tourism formats, it provides a series of supporting services such as office, accommodation, and creation for resident artists, forming a “cultural base + creative park + talent highland” agglomeration effect.
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The introduction of a series of policies and measures is driving Yunnan’s transformation from a “natural studio” to a “dream factory” for film and television creation.
Colorful Yunnan is the “distant place of poetry and hometown of dreams” for countless people. This “dream” can also be the “dream” of the “dream factory”. In the process of “chasing dreams”, I believe that Yunnan film and television will continue to “fly”.
Yunnan Daily-Yun News Produced
Planning: Xie Wei
Yunnan Daily-Yunnan News Reporter: Zhao Tingting Chen Chuangye
Reviewer: Huang Jialun
Editor in charge: Cloud News
