NEW YORK (EFE).— A quarter of the content creators on YouTube earn money with “Shorts”, the platform’s 60-second video format, which generates more than 70,000 million daily visits since its launch in 2021.
A year ago, YouTube allowed videos published in “Shorts” to be monetized, a section through which more than 25% of the channels that are part of the program of platform partners (YPP) obtains income, the firm indicated in a statement.
But nearly 80% of creators who can participate in the partner program through “Shorts” also make money through other monetization features, such as long-form advertising, fan funding, and YouTube Premium.
According to the specialized media “The Verge”, many creators complain that the videos published in “Shorts” represent much lower income than those generated with long videos.
BesidesYouTube takes 55 percent of the revenue of this content, while the creators receive the other 45%, according to the media report.
The video company does not specify in the statement the amount it paid to the creators of “Shorts” or “reels”, but in recent statements it revealed that in the last three years it paid 70,000 million dollars for YouTubersmost focused on long-term content.
YouTube has TikTok as one of its main rivals, focused on very short videos, which is now in the spotlight following the approval of a bill in the United States that would force the video platform to separate itself from its parent company in China or face a total ban.
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2024-04-01 22:05:02
