YouTube strengthens the visibility of reliable information sources on its application

2023-10-23 11:36:00

(Ecofin Agency) – The fight once morest false information on social networks has been an essential aspect for several years. Each social platform offers measures to reduce the visibility of content that provides false information, in order to promote credible sources of information. YouTube continues its efforts in this direction with new announcements.

The social network YouTube wants to invest in a new information viewing experience. This is the announcement made on his blog. The app wants to help users better learn regarding the latest news and help journalists create dynamic news content. In this new experience, for example, we have the deployment of feeds dedicated to live coverage of the latest news events, which will allow users to obtain a more in-depth overview of the information.

As YouTube explains: “To open the viewing page for a specific news story, click on a video with the news icon on the home page or in the search results. This feature will be rolled out over time to mobile users in approximately 40 countries, with desktop integration coming soon. We believe this refreshed news experience will help users access a range of credible and diverse voices when they want to dive into a trending topic.”

In addition, YouTube is unveiling its new “Innovation Program for News in Shorts Format”, intended to support news agencies in exploiting the short format, the type of content recording the most rapid growth on the application. The social network explains: “To start, we will work with more than 20 organizations in 10 countries and we will provide a total of $1.6 million. Over the next year, YouTube specialists are working with news organizations including Univision in the US, AFP in France and Mediacorp in Singapore on Shorts content strategy and video production best practices.”

All of these measures aim to give users better exposure to information from credible sources, and to help slow the spread of disinformation on social networks.

Chedjou Kamdem

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