Google is once again experimenting with how it will serve ads to people on the world’s most watched video platform. On Reddit and social networks, screenshots began to appear of users for whom the countdown and the button to skip the ad disappeared while watching the ad. This happens on computers and mobile phones.
Company for Android Police magazine she statedthat it is testing the novelty in a limited circle of viewers, so it is not yet certain whether it will eventually activate it for everyone. The reactions are not very positive, because users do not understand that the option to skip the ad has not disappeared, it will only appear at the right time.
The official explanation is… magical: “YouTube doesn’t hide the Skip button. For skippable ads, the button will appear after 5 seconds of playback, as before. To allow users to focus on creative video and to make the player more compatible with YouTube content, we limit the elements in the ad player. Viewers can dive deeper into the ad with the cleaner experience,” says Google, noting that instead of the previous text countdown, a yellow progress bar has appeared at the bottom of the player, which also fills up within five seconds.
Those who do not want to delve deeper into advertising can subscribe to YouTube Premium. However, the price rose significantly in September for individuals and families. Non-student tariffs intended for ordinary mortals cost from 209 to 509 CZK depending on the number of users and the platform through which you pay.
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