2024-02-29 10:39:18
YouTube launches a new feature to compete with its rival, TikTok.
YouTube launched a new feature called “Collab” or “Collaboration.” To motivate followers to produce special short videos, allowing creators to remix existing videos and shorts with others, and respond to them in a split-screen format.
The full release on Android and iOS represents an update that may change how content is created and distributed on the platform.
The famous platform seeks to unleash collaborative creativity using “Taawoun”, as short video creators can now record their own short video clips, along with a video clip of their choice from the YouTube catalog, up to 60 seconds long.
The new tool provides options for different side-by-side layouts, picture-in-picture effects, green screen effects (a term that refers to the use of a green background to show moving subjects in front of them, and allows the addition of a separately photographed background, similar to chroma on television), and green screen opens up creative possibilities for interaction With content, collaborate with it and reuse it.
The new Collaboration feature displays original video and user-generated content side by side, allowing users to craft new responses, duets and interpretations of existing videos.
How does the new feature work?
To use the collaboration feature, follow these steps: Go to the watch page of the video you want to remix. Click on the “Remix” icon, and select “Collab.” Select up to 60 seconds of video to sample. Choose from various layout options that match their creative vision. Record a short video, along with the original video, which will play simultaneously.
Technology sites promised this new feature allows digital marketers to take advantage of user-generated content to enhance brand messages.
Additionally, the new feature has the potential to boost engagement with branded videos, and inspire creative marketing campaigns that include audience engagement as a key element.
YouTube vs. TikTok: the battle of content providers
The launch of “Taawun” comes at a time when YouTube aims to continue competing with competitors such as TikTok in the “short video battle.”
The TikTok platform pioneered features such as “duets,” where users can split the screen with another video clip and film themselves interacting with it. Collaboration provides YouTube creators with similar interactive and collaborative options.
YouTube and TikTok are both very successful, as both platforms have huge user bases. YouTube excels in long-form content and educational materials, while TikTok focuses on small-sized videos that go viral. Likewise, platforms have vastly different growth rates. Although YouTube continues to grow, it has done so at a much slower pace than TikTok. In fact, most people didn’t hear regarding TikTok until around 2020.
“TikTok” logo in California (Reuters)
Besides the difference in video length and growth rates, there are significant differences in user base. Specifically, TikTok has a very young audience overall, so it is most effective if you want to reach Generation Z or Millennials.
On the other hand, unlike YouTube, TikTok has relatively few older users, so if the content you want to create has broader generational appeal, it may be better to use YouTube. On the other hand, if you want to create viral videos for a young audience, consider “Tik Tok,” according to American technology sites.
The revenue war… TikTok is not alone
YouTube’s long battle once morest TikTok had begun to have a negative impact, following the parent company, Alphabet, reported a decline in revenues on YouTube during October 2022. YouTube’s revenues declined from $7.2 billion in in 2021 to $7 billion in 2022, which is the first since Alphabet began reporting YouTube’s performance separately from the rest of its platforms, and represents a financial slowdown in the previously dominant online video center, according to what was reported by The Guardian newspaper. ».
According to research conducted by the market analyst website Data.ai, TikTok is first in the world in terms of consumer spending, while YouTube ranks second, as of September 2022. YouTube still occupies the lead. in US consumer spending through 2022.
The British newspaper stated that despite the popularity of “Tik Tok”, it in itself is not immune to competition. With Facebook and Instagram enhancing the Reels feature to attract teenagers, TikTok is not alone.
Teenagers…the big market
In a related context, a recent study conducted by the Pew Research Center found that YouTube and Facebook remain the most used social media platforms among adults in the United States. At the same time, the survey showed significant increases in the number of TikTok users.
According to the survey, YouTube and Facebook are the most widely used electronic platforms among adults in the United States, with usage rates of 83 percent and 68 percent, respectively. Nearly 50 percent of adults in the United States use Instagram, while other platforms such as Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat have usage rates ranging between 27 per cent. 100 to 35 percent of adults in the United States.
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