2023-11-01 09:49:25
YouTube is stepping up its crackdown on ad blockers. For users using ad blockers, video playback will be blocked.
YouTube is stepping up its crackdown on ad blockers. In a statement provided to the media, YouTube communications manager Christopher Lawton said the platform has “launched a global campaign” to encourage users to allow ads or try YouTube Premium.
If you encounter a video being blocked on YouTube, you may see a notification that says “Video playback will be blocked unless YouTube is allowed on the permission list or the ad blocker is disabled.” It also includes tips for allowing ads or trying YouTube Premium. You may receive a prompt about YouTube’s stance on ad blockers, but you may still be able to watch the video.
YouTube confirmed in June that it was disabling videos for users with ad blockers, but Lawton called it a “little global experiment” at the time. Now, YouTube is expanding that effort. Over the past few weeks, an increasing number of users who have ad blockers installed have found themselves unable to watch YouTube videos, with a post from Android Authority highlighting the increase in reports.
Lawton argued that “using ad blockers” violates the platform’s terms of service, adding that ” supports a diverse ecosystem of creators around the world and allows billions of people to access their favorite content on YouTube.”
YouTube is making some changes this year to how ads work on its platform. The company introduced non-skippable 30-second ads in its TV app in May and has since begun experimenting with longer but less frequent ad breaks on TV. YouTube may be hoping its lengthy ad breaks will entice more users to sign up for its ad-free YouTube Premium subscription, but a $2 price increase and the end of the cheaper Premium Lite plan may make that option less attractive.
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