YouTube and Facebook rival Twitch to allow live broadcast sharing

date of publication:
August 25 2022 9:56 GMT

Update date: August 25 2022 10:20 GMT

The live broadcasting platform “Twitch” allowed to share its service via YouTube and Facebook, following years of imposing the exclusive use of the service through its own window.

The platform said, in an email to The Verge, a technical website, that it was bound by a long-term agreement imposing the exclusivity of live broadcasting, which deprived users of the ability to broadcast on other platforms.

In this regard, Twitch pioneers have more flexibility in using different features outside the platform, enabling them to build a larger audience and achieve more intense interaction with other streaming platforms.

And “Twitch” stated that allowing users to share their broadcasts across multiple platforms “gives them more flexibility to grow their audience,” which benefits the platform as well, as it “may bring views of other platforms to it,” according to the message.

The same message confirmed that broadcasters via Twitch can now share their broadcasts, but noted that “the extent to which they can control what they broadcast on other platforms is still subject to limits, not absolutes.”

One of these restrictions is that Twitch does not allow live broadcasters to broadcast their platform streams on YouTube, Facebook or other platforms for extended periods of time.

However, Twitch confirmed that simultaneous sharing with smartphone apps, such as Tik Tok and Instagram Live, is allowed.

The Verge notes that Fitch’s move means that “the days of relying on a single platform for live broadcasting are over”, and that YouTube’s competitors still have measures that allow them to attract users and compete with the most powerful video broadcasting platforms around the world.

Twitch, which is owned by Amazon, started its service in June 2011, a branch of the video streaming platform Justin.tv, and focuses primarily on video games and puzzle solutions provided by live broadcast providers around the world, in addition to broadcasting live competitions for these games.

But many prominent providers of live broadcasts via Twitch have left the platform, during the last period, to broadcast on more profitable platforms, especially YouTube Gaming.