Im Young-woong. Photo|Star Today DBYoung-woong Lim took the first place in the brand reputation of a trot singer.
According to the Korea Corporate Reputation Research Institute, as a result of big data analysis of trot singer brand reputation in May 2022, 1st, Young-woong Lim, 2nd, Chan-won Lee, and Gunn Park were analyzed in order.
The Korean Corporate Reputation Research Institute extracted 70,609,494 trot singer brand big data from April 22, 2022 to May 22, 2022 to analyze the trot singer brand reputation big data, and the consumer participation index and media index for the trot singer brand , communication index, and community index were measured to analyze the brand reputation index. Compared with 67,137,533 brand big data in April, it increased by 5.17%.
The brand reputation index is an index created through brand big data analysis to find out that consumers’ online habits have a great influence on brand consumption. Through trot singer brand reputation analysis, it is possible to measure positive and negative evaluations of the trot singer brand, media interest, and consumer interest and traffic. The brand reputation ranking recommendation index was included as a weight in the brand reputation algorithm.
The 1st place brand Young-woong Lim was analyzed to have a brand reputation index of 11,979,213 as the participation index 2,783,143 media index 2,751,628 communication index 3,727,256 community index 2,717,185. Compared to the brand reputation index of 8,306,760 in April, it increased by 44.21%.
The second place Chanwon Lee brand was analyzed with a brand reputation index of 3,972,909 with a participation index of 738,098, a media index of 1,125,620, a communication index of 925,314, and a community index of 1,183,877. Compared with the brand reputation index of 3,926,046 in April, it increased by 1.19%.
The 3rd place Park Gun brand was analyzed with a brand reputation index of 3,801,982, with a participation index of 459,195, a media index of 853,761, a communication index of 947,132, and a community index of 1,541,894. Compared with the brand reputation index of 4,026,409 in April, it fell 5.57%.
The 4th place brand, Yoon-Jeong Jang, was analyzed with a brand reputation index of 3,182,251 with a participation index of 310,083, a media index of 596,041, a communication index of 1,034,332, a community index of 1,241,796. Compared to the brand reputation index of 2,213,093 in April, it increased by 43.79%.
The fifth-place brand, Dong-Won Jeong, was analyzed with a brand reputation index of 2,526,091 with a participation index of 871,911, a media index of 566,259, a communication index of 529,379, and a community index of 558,541. Compared with the brand reputation index of 2,030,579 in April, it increased by 24.40%.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “In May 2022, Lim Young-woong’s brand ranked first in the brand reputation rankings for trot singers. Analysis of the trot singer brand categories showed a 5.17% increase compared to 67,137,533 brand big data in April.
If you look at the detailed analysis, brand consumption fell by 8.50%, brand issues rose by 8.18%, brand communication fell by 1.82%, and brand spread rose by 13.52%,” he said.
He continued, “In the link analysis for Young-woong Lim, who ranked first in the brand reputation for trot singers in May 2022, ‘record, release, sold out’ came out high, and in keyword analysis, ‘album, I’m hero, YouTube’ came out high. In the negative ratio analysis, the positive ratio was 89.51%.”
In May 2022, the top 30 trot singer brand reputation rankings are: Lim Young-woong, Lee Chan-won, Park Gun, Jang Yoon-jung, Jeong Dong-won, Song Ga-in, Na Hoon-ah, Young-tak, Hong Jin-young, Jang Min-ho, Hong Ji-yoon, Tae Jin-ah, Nam Jin, Kim Hee-jae, Seol Woon-do, Jinseong, Kang Jin, Kim Da-hyun, Na Tae-joo , Yang Ji-eun, Lee Seung-yeon, Hong Ja, Joo Hyeon-mi, Park Seo-jin, Shin You, Kim Tae-yeon, Jeon Yu-jin, Eun Ga-eun, Geum Jan-di, and Kim Su-hee were analyzed in that order.
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