YOUNG ENTREPRENEURS need to expand their market to the global level. This certainly requires support to encourage young entrepreneurs who have limited capital but have big ambitions to penetrate the international market.
“To support young entrepreneurs, Alibaba.com introduces an innovative solution in the form of Global Gold Supplier (GGS) Lite, so that they can more easily penetrate the global market,” said Country Manager of Alibaba.com Indonesia Jessie Lee yesterday.
According to Jessie, one of the strengths of GGS Lite is its ability to provide in-depth analytical data on market trends and consumer preferences at an affordable price.
This feature is very important for young entrepreneurs who are still learning the dynamics of the international market. By utilizing this data, they can be more targeted in determining marketing and sales strategies, so they can increase their chances of success in the global market,
Meanwhile, Siswadhi Pranoto, a digital marketing activist and local entrepreneur who has carried out a digital transformation in his company, stated,
“Going digital is no longer an option for Indonesian SMEs, digital optimization for SMEs is a must, especially in encouraging SMEs to move up a class,” he said.
According to him, through world-class B2B platforms such as Alibaba.com, it will be an effective effort to put SME products into the global buyer’s radar.
“Through international-scale digital commerce, there will be strategic downstreaming for SMEs to go global,” he concluded. (Z-10)
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