Like every entrepreneur full of dreams, hopes and desire to change the world, Ismael Guzmán, born in November 1984, set up his funeral services business in 2014, when he was barely 30 years old, whose business name he called Funeraria y Capillas Ismael Guzmán, in honor of to his father who had recently died of natural causes.
“At that moment (2014), with a pain that overwhelmed my life due to the loss of my father, I only had a million… a million ideas and ninety-nine cents in my pocket,” are the words that Guzmán used to describe us in that moment, how he became an entrepreneur.
He commented that, following Ismael’s death, his father, who for a long career had dedicated a large part of his life to funeral service in another company, decided to take the plunge, and follow in the footsteps of his father whom he had promised to honor. his memory, turning this business into a source of income that will not only benefit him and his family, but also others with direct and indirect jobs.
He commented that, following Ismael’s death, his father, who for a long time had dedicated a large part of his life to funeral service in another company, decided to take the plunge, and follow in the footsteps of his father whom he had promised to honor. his memory, turning this business into a source of income that will not only benefit him and his family, but also others with direct and indirect jobs.
This is how the most chaotically beautiful journey began, which, as detailed, has served to help other people, and make the funeral industry, more than a business, a service that allows grieving families to say a final goodbye to their loved ones. loved ones in the most dignified way.
Guzmán commented that in the eight years that he has run his business there have been moments that have turned everything uphill, but “I have never stopped fighting, I have never given up despite the adversities.”
«We are a company of feelings and building true Tributes of Life has not been easy, especially because we have to organize everything in record time. Normally, for 15th birthday parties, weddings or other celebrations, it is organized 15 days or months in advance. Not us, we must do everything in a couple of hours, yes, without losing the idea of honoring the legacy of those who have already left,” the businessman rebuked.
To this date, Ismael Guzmán Funerals and Chapels is a leader in care and services of this nature, professionalizing its actions, carrying out a ceremonious and protocol process in all the care provided to grieving families.
Innovation made a service
To be recognized as a pioneer in the funeral field, Guzmán had to implement disruptive initiatives in order to make a “true Tribute” to those loved ones who have already passed away.
The first innovation was born in the funeral procession, which from the businessman’s vision was for a group of hostesses with impeccable clothing to walk alongside the coffin through the streets of the hamlets, cantons or the municipality, thus accompanying the last farewell.
Many asked Guzmán how to bring the distant brother who does not live in El Salvador closer to be part of that Tribute of Life and he decided to use the facilities of social networks and started with Virtual Tributes through broadcasts on I live from Facebook Live.
The high-school horse-drawn carriage was a “boom” when it was implemented and was undoubtedly one of the most outstanding ideas.
In addition to that, if the client requires it, they can request accompaniment from a band, mariachis, choirs and the traditional music that the loved one liked to listen to in life.
Added to this are the spectacular altars that decorate the farewell, along with a line of unique coffins that only Funerales y Capillas Ismael Guzmán offers on the market.
Likewise, Guzmán’s company has the most complete chapels in the Cabañas area, which welcome family and friends to perform the Tribute of Life. The repatriation service has also put the businessman on the map, since he has become number 1 in the area.
All services from the cafeteria, florist, infirmary, live broadcasts, the funeral procession and other innovations form a genuine synergy to honor the memory of those angels that in life we call mothers, fathers, uncles, children, grandparents, brothers and friends.
“It is not he who has that gives, but he who wants”
Part of Guzmán’s successes is that it has changed and instilled a new business culture, with social responsibility, being today a company that respects the labor rights of its employees, ensures their safety, also granting recognition to its talents that They are part of your business team.
“In this way our employees give a more personal value to the service, they make people have love for what they do, although it is true that we all need a job, but with our preparation, we transcend, and that is where we manage to give more than the others,” said the young businessman.
He stressed that in his beginnings not everything was rosy, and with sobs in his throat, he remembered that there were hard moments, where he did not even have to buy a “little bun” from the store to be able to eat.
He stated that this part of the process helped him gain more courage and courage to move forward, and use the million ideas he had to make the business with which he would be honoring his father’s memory prosper.
For Guzmán, it is important to change people’s lives and give them courage, reasons to do great things, knowing that it does not matter where you start from, but the important thing is to start, be persistent and have clear objectives.
“Don Ismael” as he is affectionately called, has always cultivated an altruistic spirit and thanks to the preference of his clients he supports hundreds of social works: sponsorship, transportation for sick patients, financial contribution to certain causes, support for non-profit institutions, among other works.
Guzmán also thinks that it is important to share the little with others, to make social changes, which is why, together with the Government of President Nayib Bukele, he has been providing decent jobs, with decent salaries to Salvadorans, and thus contribute to the economic engine. from this country.
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