Attempting to develop an overall view of the telecom tariffs applied in Switzerland when changing operator is almost impossible. The mobile plans from Salt, Sunrise and Swisscom are designed to make life more difficult for consumers. In addition, promotions sometimes vary prices overnight, noted German-speaking television (SRF).
To trade, in addition to the three major operators, Swisscom, Sunrise and Salt, multiple sub-brands also offer other more or less interesting formulas on the antennas of the three main players. These include Wingo, Aldi Mobile, GoMo, M-Budget and Coop Mobile. There are therefore dozens of prices that must be compared on the market.
Fighting in a saturated market
And we are not talking regarding the quality of the networks. Because if three big ones cover Switzerland with their own mobile network, the differences can sometimes be painful for some subscribers. The same goes for the smallest operators who use the antennas of the big ones… For example, the brands Coop Mobile, Wingo or M-Budget use the Swisscom mobile telephone network. In short, an ocean of complexity to compare.
In any case, SRF comes to the same conclusion as this blog. As the market is saturated, operators fight to win customer following customer. This means that consumers should always compare if there is a better offer than their current offer. This potentially saves a lot of money following putting some energy into it anyway. Not to mention the possible problems during the migration.
Salt, Sunrise, Swisscom: prices to qualify…
According to calculations by the Dschungelkompass.ch site, quoted by SRF, the list prices (without discounts or promotions) of subscriptions from the three major providers have hardly changed since 2016. But if we add the promotions and promotions, the Subscription prices have halved since 2016…
In concrete terms, the passive consumer can sometimes pay between 50% and even almost 70% more than certain bargain prices… Moreover, in practice, it is therefore an operator’s loyal customers who pay to bring in new ones at bargain prices . It’s the world upside down since these promotions are sometimes valid for life or easily extendable.
Xavier Studer
This article from Good to know can really be very useful…