It’s disgusting what has been happening in the Burundian music industry for years. Alas, we are used to it: spades, insults, everything goes, between the operators of the Buja Fleva are commonplace. At the recent sortie by DJ Paulin on the pestilence and the average intellect of certain stars of « the industry »Big Fizzo replies with “ Racist Thoughts “. A shame !
Let’s set the scene first? No. Let me first spit out my anger and disgust: I can’t understand the Burundian music industry. She only lives on buzz and childish conflicts. To the chagrin of music lovers and all those who want it to shine, oh how difficult it is, outside the country’s borders.
But, instead of getting down to their music, our artists spend their time putting on a show (the clown?) on social networks (hello Sat-…) and engaging in such wacky interviews (not to say stupid) as possible to satisfy the youtubeurs.ses hungry for views. « the industry » sinks irretrievably. And yet…
Talent sacrificed on the altar of buzz
That DJ Paulin tackled certain stars…
#Drama used to be @bantubwoyent is married to @bigfizzo1 following he got there he started making big hits and he is the one who has the most YouTube views among singers in Burundi! Explain why he is jealous Interview @paulin_bizimana he had an affair with @HosyThank you cakije uribeya ???? 6/n pic.twitter.com/3zHNhN8bAG
— NOÛ.S (@African_OVNI) April 9, 2023
…and that Fizzo publicly harangued remarks tinged with racism and xenophobia, that’s not really my problem.
This racist and discriminatory comment was not necessary! This country has given birth to people of different races who deserve equal treatment at home. We have all been migrants on this earth at some point in history. #Tubinegure#Burundi#Abatwip pic.twitter.com/m3G3CELjLx
— Kāzane (@Kazikacu) April 8, 2023
It will only be yet another clash in this industry which has sidelined talent and a job well done for the benefit of the buzzocracy : as if, in Burundi, when you are a singer, you have to have a mouth that is better used to chirp than to sing. The art of beef settled in this sector that it is difficult to dissociate the ins and outs. And the emergence of TV online and youtubeurs.ses hashtag influencers.ses does not help matters, pushing even the most reserved of stars into the trap of buzzocracy. “Because so and so said that regarding you, you must also answer him. Here’s the mic, let go. “.
Alas, the younger generation, more talented than their elders, risks falling into this trap. THE drama Drama T divided an entire country. And, he is still at the origin of spades between Big Fizzo (who discovered Drama T) and DJ Paulin (his new patron).
What gods are we going to pray for that useless buzz and beefs immature being thrown into the depths of Gehenna?
See further!
If today, we still feel the slap received while watching the first episode of Squid Game or that the scenario of Parasite still tickles our minds or that Burundian girls are part of the BTS army, this is not unusual. South Korea is a juggernaut in the entertainment industry andentertainment in the whole world. Today, this country can boast of competing with the USA and European countries in the field of cinema, music, etc. The Hallyu wave (or the South Korean cultural soft power) has swept the world and nothing has become the same.
Today, Burundi does not realize its cultural potential. Especially singers. Big Fizzo didn’t do it (we still blame him for it) despite his immense talent: going beyond regional borders has always been his Achilles’ heel. But that doesn’t mean it’s impossible. We do not mention the names but several Burundian singers have THE talent to conquer the continent and the whole world. Alas, it is the most mediocre who are always on the front of the stage thanks to what? To the buzzocracy and useless social media shows.
We must see further. Buja Fleva singers and operators, unite! If you are divided, don’t come crying in front of us “Rwandan music takes over you”. Enough. Stop. It’s a shame to see the most distinguished of our artists react like kids. Give us that good music. We will listen to it. We will sell it abroad and we will come to your concerts. But please stop embarrassing us. You are better than that.
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