On February 10, the heart of Yaroslav Vedmedy, the founder and head of the digital agency Postmen, stopped. wrote his wife Elena.
Yaroslav Vedmid was a journalist by first education, he was an adviser to the Minister of Energy of Ukraine. Later, he switched to PR and founded the Postmen agency, which twice became the communication agency of the year of the All-Ukrainian Coalition, and the agency’s projects received six awards at the Effie Awards Ukraine that year. notes Forbes.
With the beginning of Russia’s full-scale invasion of Ukraine, his agency waged an informational struggle once morest Russian propaganda, reminds published by Glavkom.
In May 2022, the Voice of America talked regarding a number of charitable initiatives of Yaroslav Vedmedy and Postmen.
In particular, the special Work4UA platform from the very beginning of the full-scale invasion of Russia enabled Ukrainian entrepreneurs to conveniently and quickly receive direct donations from people from all over the world. “This aid will allow Ukraine to end the war faster, revive faster, rebuild faster for those businesses that are already in dangerous places and can continue their work,” Yaroslav said then.
“My comrades know him first of all as a volunteer who, at the beginning of a full-scale invasion, gave us his own pickup truck, without hesitation – at the first request,” writes Ukrainian military officer and writer Pavlo Vyshebaba. 50 more strike drones from the “Million on a Drone” project came to the brigade.
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“He had enough for everything at once: his own Postmen agency, a bunch of cool, unique projects at the same time – from politics to culture; active social activities, volunteering and support of the army, powerful sports, a wonderful family, intellectual reflections, – write former Deputy Prime Minister of Ukraine Hennadiy Zubko. – Yaroslav will always live in the beautiful art projects “Lesya Ukrainka: 150 names” and “The World of Skovorody”, which he worked on with his team.”
Yaroslav Vedmid was actively involved in sports, in particular he ran ultramarathons in the mountains, so the singer Sasha Koltsova remembers: “You were so immortal… With your marathons, challenges, daring ideas, with your speed and energy, ruthlessness towards yourself. Always ready to object, to offer your own, to explore, to involve, to accept a challenge.”
“Yaroslav Vedmid was an unstoppable energy, a generator of ideas, a friend. He lived brightly. He was in a hurry to live. He drank life in big gulps. He is one of a kind in millions,” – remembers Ruslan Petrychka, head of the Voice of America Ukrainian service, wrote in the post.
Political scientist Yevhen Hlibovytskyi write: “Thank you for all the happy and meaningful moments we shared together! From the hostel in Troeshchyna with all our crazy performances to working together for OCU.”
“Yaroslav always came to help, took on a difficult task and never refused when it was really necessary. Just talk, research, communicate. Support in work and life. He was like that and his family is, to whom I now want to wish all the strength to survive the loss”, – write human rights defender Oleksandra Dvoretska.
He is survived by his wife and two children. Voice of America extends its condolences to the family.
