While the new girl group New Jeans of Hive label Adore has released a new song ‘OMG’, claims are being raised that the music video for the song is a head-on breakthrough in the sensationalism controversy surrounding New Jeans in the past.
New Jeans’ new song ‘OMG’, released on the 2nd, deals with a strange sense of distance, caution, and unfamiliarity that coexist on the side of the desire to get closer to each other. The music video, which is 6 minutes and 33 seconds long, unfolds a unique story structure against the background of a psychiatric ward and delivers a message emphasized by the members. While members of New Genes who have lost their memories are sitting at a table in a mental hospital and talking, member Hani claims that she is ‘Siri of the iPhone’, Haerin imagines herself as a cat, and Hyein sees herself as a princess in a fairy tale. consider
The scene that caused the controversy appears in the final cookie video. Someone posted on social media, ‘Is it only the music video material that makes me uncomfortable? When I was about to write an article titled, “Idol music video, even if I just show my face and choreography, I can’t get it.”
After the music video was released, controversy erupted online. While there were reactions that supported it saying it was exciting, there were also many opinions that legitimate criticism was driven into mental illness. Various interpretations are coming out, such as accepting it as the meaning of accepting various opinions of the public.
Among them, popular music critic Kim Do-heon posted on his blog on the 3rd, titled ‘New Jeans’ OMG, Concerns about ‘Let’s Go’, saying, “The ‘OMG’ music video producer turned his gun out into the world and attacked viewers, consumers, and fandom. He pointed out that “the last scene is a terrible choice.”
In particular, “The last scene where you dare to point out the platform and call all the opinions coming out of it ‘mental illness’ is not refreshing at all,” he said. It is clear that he intended to praise himself by saying, ‘Look, I was right.’”
Some speculated that the scene was a head-on breakthrough in the sensationalism controversy surrounding “Cookie,” one of New Jeans’ triple debut songs last year.
Previously, simultaneous interpreter Kim Tae-hoon argued that the word ‘cookie’ is used as a sexual slang for female genital organs or attractive women in English-speaking countries, causing controversy over the content of the lyrics.
As the controversy grew, New Jeans’ agency Hive/Adore apologized through an official position, saying, “First of all, we would like to apologize to everyone who felt uncomfortable or worried about the situation in which the intention was unexpectedly misinterpreted.”
While conveying their apology, Hive/Adore explained that the song’s planning intention was ‘healthy’ and ‘new’. He explained, “‘Cookie’ shows the humility of expressing the song itself as a dessert rather than a staple food, but it is a song that expresses the confidence that it can surpass the stock food.” Nevertheless, the sensational controversy surrounding ‘cookies’ continued for a while.
Due to this circumstance, the agency of New Jeans regards the behavior of netizens who criticized the lyrics of ‘Cookie’ in the past in this ‘OMG’ music video as ‘not normal’, and speculation is being raised that it may have been expressed in an indirect way. will be.
Meanwhile, New Jeans participated as a guest on SBS Power FM ‘Choi Hwa-jung’s Power Time’ (hereafter referred to as ‘Choi Pata’), which aired this afternoon. Regarding the various interpretations of the music video, Hyein said, “The director and CEO gave an overall explanation before filming, so the members know the interpretation and meaning to some extent. However, I thought it would be a little more fun to leave the interpretation to each viewer. I want to keep the meaning of the music video a secret.”
[사진=’OMG’ 뮤직비디오 캡쳐 / 어도어]
YTN star Lee Yu-na (lyn@ytn.co.kr)
[저작권자(c) YTN 무단전재 및 재배포 금지]