Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) will release a new key visual for the second year of the “Smile to Smile Project” where both “Xylitol” and global superstar BTS will spread smiles to the world. The brand “Xylitol”, which celebrates its 25th anniversary this year, has delivered a smile from the mouth with the slogan “Toward a society without tooth decay.” In 2022, the second year of this project, we will propose the essential appeal of “xylitol” through BTS members.
The new key visual was created with the concept of peeking from the other side of the mirror to see the seven people dressing up and checking their smiles in front of the mirror in the bathroom on the morning of early summer. Notice the refreshing and lively look of the seven people, as if they had eaten xylitol.
In addition to the new TV commercial on air from July 19, we plan to start the “Xylitol Good Teeth, Good Smile. Campaign,” in which 10,000 people will win the “XYLITOL x BTS Original Folding Card” by lottery. Continuing from last year, TV commercials are currently being produced with a refreshing story suitable for summer, in which BTS members play seven brothers who “can use magic when chewing xylitol gum and smile”. The campaign prize “XYLITOL x BTS Original Folding Card” will feature photos of seven new poses. Please look forward to this as well.
Furthermore, in early August, it was decided to release xylitol gum bottles (8 designs) designed by BTS members. We are planning various attractive projects such as other digital measures in the future. Details will be announced in the future. Please look forward to the new development of this project.
● Campaign overview
Xylitol Good Teeth, Good Smile. Campaign
Please take a picture of the receipt for the purchase of the target product of 500 yen (tax included) or more and apply on the campaign site. By lottery, 10,000 people will win a gift “XYLITOL x BTS original foldable card” that will make everyone smile from BTS. We look forward to a lot of your application.
[Campaign application period]
July 19, 2022 (Fire) 10:00 – August 21, 2022 (Sun) 23:59
* Receipt validity period: July 18, 2022 (Monday) 0:00 to August 21, 2022 (Sunday) 23:59
* The campaign may end without notice.
1st deadline Sunday, July 24, 23:59
2nd deadline July 31st (Sun) 23:59
3rd deadline August 7th (Sun) 23:59
4th deadline August 14th (Sun) 23:59
5th Deadline August 21st (Sun) 23:59
【prize】
XYLITOL x BTS original foldable card
[Number of winners]
10,000 people in total (2,000 people each deadline)
* You can apply as many times as you like.
【Shipping】
Various xylitol brand gums (bottles, sticks)
* Tablets and ramune are not included.
* Some products are not eligible.
* Please check the campaign site for details.
【Application method】
・ After taking a receipt of the purchase of the target product for 500 yen (tax included) or more, fill in the necessary items on the campaign site and complete the application.
・ If you purchased from the WEB shop, the receipt or delivery note will be used instead of the receipt.
・ When purchasing from the Lotte online shop, the receipt or the image of the shipping completion email will be used instead of the receipt.
* Up to 20 units can be applied with one application.
* Up to 7 images can be uploaded.
* Up to 2 receipts can be combined in one image.
* Please check and agree to the membership agreements established by the Company before registering as a “Lotte Group Official Online Mall Member”.
[Smile to Smile Project site]
URL： https://www.lotte.co.jp/products/brand/xylitol/smile/
* Campaign information will be released on Tuesday, July 19th at 10:00.
[Winning announcement]
Winning announcement will be replaced by shipping prizes.
[Inquiries]
“Xylitol Good Teeth, Good Smile. Campaign” Secretariat
TEL: 0120-067-610 (10: 00-17: 00 * Excluding weekends and holidays)
Opening period: July 19, 2022 (Fire) to September 30, 2022 (Gold)
● Lotte “Xylitol Gum” Product Overview
Xylitol gum, a food for specified health use that has a refreshing lime mint scent. This year marks the 25th anniversary of its release.
Permission label: This gum uses sweeteners (xylitol and maltitol) that do not cause tooth decay.
It also contains xylitol, fuchronoli extract (funoran), and calcium monohydrogen phosphate, which enhance tooth remineralization.
Because it contains, it keeps your teeth strong and healthy.
Estimated daily intake: Chew 2 tablets at a time for 5 minutes, and take 7 times a day as a guide.
● Product name: Xylitol gum Family bottle
● Release area: Nationwide
●Inner capacity: 143 g
● Price: Open price[Estimated retail price around 820 yen (tax included)]
● Product name: Xylitol gum
● Release area: Nationwide
●Internal capacity: 21g (14 capsules)
● Price: Open price[Estimatedretailpricearound129yen(taxincluded)]
Lotte Co., Ltd.
https://www.lotte.co.jp/
● BTS profile
Debuted in 2013. BTS, which swept the newcomer award in Korea, has grown into the best boy group representing Korea in both name and reality. Updating record numbers on one of the world’s leading music charts.
Participated in the Grammy Awards for four consecutive years from 2019, and was nominated for the “BEST POP DUO / GROUP PERFORMANCE” category for the first time as a popular Korean music singer at the 63rd Grammy Awards, and at the same time performed independently. He was nominated for the 64th Grammy Awards for the second consecutive year and attracted music fans all over the world with his exciting performances. Currently, not only in Asia, but also in North America, Europe, South America, Middle East, etc. He has created a BTS whirlwind all over the world and is well known as a world-famous artist.
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