Xu Xudong, the shareholder meeting of Yuanbai: The era of opening large-scale mass merchandise stores has passed, and love to buy must be transformed | Industry hotspots | Industry

2023-06-21 03:26:41
2023-06-21 11:26 Economic Daily reporter He Xiuling/Taipei real-time report Yuanbai held a shareholder meeting on the 21st, chaired by Chairman Xu Xudong.Photo/Photography by Yan Afang

Xu Xudong, chairman of Yuanbai (2903), presided over the shareholders’ meeting of Yuanbai today (21). Due to the earth-shaking changes in Taiwan’s mass merchandise industry in the past two years, regarding the future development of its mass merchandise stores, he said that due to the large area of ​​mass merchandise stores, current customers may not be willing to travel such a long way just to buy a few things, “so Aimai needs to transform” instead of reducing the area, but providing services that meet the needs of community residents. In the past few years, we will continue to experiment with existing stores and design several different models.

In the past two years, Uni-President bought Carrefour, Quanlian bought RT-Mart, and mass retailers have undergone tremendous changes. When asked regarding Aimai, which ranks third in the market, Xu Xudong said that some foreign friends have observed the retail system of Far Bait, “he said, “The biggest hope for mass merchandisers is us (Aibuy)”, because we are not like other big (mass merchandisers) that cannot be changed, but we can add 50 or even 200 stores.”

It’s just that many people don’t want to spend too much time going to mass merchandise stores now, because customers don’t want to walk such a long way just to buy a few things, and it’s impossible for customers to come every day, which leads to the limited growth of the mass merchandise industry, so the intention of mass merchandise You have to reconsider, “Is it good or bad that (the store) is so big?”

Xu Xudong also said that the era of opening large-scale mass merchandise stores seems to have passed. “It is a challenge for mass merchandise stores to be small and medium-sized and provide services that best meet the needs of modern people.” But he also reiterated that the future is not It is necessary to reduce the scale of Aimai, but to provide services suitable for them, such as meals for community residents or children’s play areas. Aimai must transform. If the transformation is successful in the future and there is a suitable location, the store can continue to operate, but it is difficult to obtain land now.

As for whether the merger will continue, Xu Xudong only said that “this is a super secret”, but in the past few years, he will start to transform and experiment with the existing stores of Aimai, and design several different models to see which services are suitable for customers.

The executive of Yuanbai also said that in fact, during the epidemic period, Aimai has grown rapidly, with a revenue of more than 1 billion to 2 billion yuan a year, not only the growth of the entity.

further reading

Xu Xudong from the Far Hundred Shareholders’ Meeting revealed the new layout of cross-strait department stores

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Mass retailer Xu Xudong

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