Xreal Bets on Glasses, Not Headsets, to Drive Augmented Reality Adoption
Xreal is doubling down on its foray into the world of augmented reality (AR) with the launch of its latest generation of AR glasses, a move that squares it up against tech giants like Meta and Snap.
Pushing the Boundaries of AR Glasses
The company unveils the Xreal One series, emphasizing sleek glass designs contain a powerhouse.
What differentiates the new Xreal One from its predecessor is the custom-designed X1 chip.
According to Chi Xu, CEO of Xreal, this is not just an upgrade, but rather a defining moment for the Xreal One series, and arguably, the AR glasses category as a whole. “I think that it’s the biggest upgrade in Xreal history and probably the biggest upgrade for the entire consumer AR glasses [sector],” Xu explained.
Three years in the making, the X1 chip aims to push the boundaries of what AR glasses
Headsets Out, Glasses In
莫véVO
Xreal, unlike some competitors, is betting on the strength of glasses instead of going the headset route, aligning itself with what consumers are looking for in terms of comfort and accessibility.
We’ve proven that AR needs to reach beyond the largest, most expensive headsets. Peopleare realize mantelreeded to migrate to懐かしいre once you get to make experiences LAMB these these types of glasses, said Xu.
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The Xreal One and Xreal One Pro start at $499 and $599 respectively.
p>While the AR bank of a
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Looking ahead, Xreal expects to sell 500,000 of
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