It is the Redmi Note 11 model that is produced at its plant located in Tierra del Fuego, in Argentina, thanks to the agreement with Etercor -Solnik, Xiaomi’s official distributor in the southern country, which has made an investment of more than 3 million dollars in this first stage, with a projection of investment in fixed assets and equipment for the production of more than 7 million dollars during the next 2 years.
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According to the company, the devices produced in Tierra del Fuego are developed under the same quality and safety standards established by Xiaomi’s parent company.
In this regard, Ziyi Zhang, Xiaomi LATAM Regional Marketing Manager, told El Comercio that its presence in the region is very important for the firm. “According to the latest Canalys study, Xiaomi continues in third place in cell phone sales and was also the only one in the top 3 to present annual growth. This tells us regarding the effort and commitment that Xiaomi has with the Latin American market”he points out.
As for its operations in Argentina, the executive considers that, for only having been operating for a year, they have positioned themselves quite well, since they have managed to become the third most sold mobile phone brand, which is why they are betting on a more strong.
Both the cameras and the processors, among other components of the equipment, will be imported and the assembly will be carried out locally at the plant.
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What is the benefit of having a production plant? One of the main advantages from the client side is the pricing issue. According to Ziyi Zhang, “this is one of the biggest benefits we have for the end consumer.”
However, it must be taken into account that the devices produced in the Argentine plant will be sold for now only in the local market. Although when asked if it is in the company’s plans to expand to Peru or other markets, the executive said: “Xiaomi is a brand that continues to grow globally and in Latin America, so having other plants in other countries in the region is not ruled out”.
As for the Redmi Note 11, with which production begins, it is a cell phone that has become the brand’s best-selling device this year globally.
The smartphone has a 4-camera panel with a 50MP primary sensor; the 8MP ultra-wide-angle camera, which widens the perspective with its 118-degree view; and the 2MP macro camera. In addition, the 2MP depth camera, which allows you to create a bokeh effect. On the front of the Redmi Note 11 it has a 13MP camera.
The team also has an AMOLED DotDisplay FHD + screen with a refresh rate of up to 90 Hz and a touch sampling rate of up to 180Hz, as well as two speakers located on the top and bottom of the phone offers immersive sound to enjoy games and videos. Lastly, it is equipped with a 33W fast charge and a 5,000 mAh battery.
Finally, Ziyi Zhang mentions the technology firm’s commitment to smartphones and to strengthening its operating ecosystem. “Our goal is to bring innovation to everyone and we will continue to do so under our quality-price strategy both in smartphones, as well as in our entire ecosystem portfolio, which make a difference in the technology sector. The Smartphone X AIoT Strategy is our plan.” indica.
