Xiaomi Taiwan held the 2022 flagship mobile phone Xiaomi 12 series launch conference on the 17th. For the first time, it launched two sizes of flagship phones, Xiaomi 12 Pro, Xiaomi 12 and Xiaomi 12X. The first two use the latest Qualcomm processors, but Xiaomi 12 Pro The price reached 26,999 yuan, which is the highest price of the Xiaomi digital series that emphasized ultra-high CP value in the past.
Jiang Kunhui, director of Xiaomi Taiwan, told TVBS News reporters in an interview at the press conference that the 12 series mobile phone is indeed the most expensive mobile phone sold in Taiwan by the “digital series”, but it provides global warranty for 2 years. , broken screen replacement screen and other services, hoping to make consumers willing to spend so much money to buy Xiaomi products, hoping to stabilize the flagship price band of 600 US dollars, hoping to account for 10~15% of total sales.
He pointed out that it is very hard to push high-end mobile phones, but he has communicated with consumers, hoping to use the Xiaomi digital series to represent the Xiaomi brand and flagship spirit, and apply the best and latest technology to it. As for traditional users and loyal Mi Fans, they will not give up. Switching to the Redmi Note series will decentralize good specifications and charging technology, and will not be comparable to brands such as Apple and Samsung.
Jiang predicts that the impact of the epidemic on Taiwan has become less and less. It is estimated that the mobile phone market should be flat this year. Xiaomi’s online and offline sales will grow, and it is estimated that sales volume and sales can reach double-digit growth. As for mainland China, the city was closed due to the new crown epidemic. He said that it does seem that Shenzhen may not be able to come out because of this, but the overall impact is still not large, and there is no problem with supply now.
Xiaomi launched Xiaomi 12 Pro, Xiaomi 12 and Xiaomi 12X, the former two use 4nm process Snapdragon® 8 Gen 1 with 12GB memory and 256GB storage space, the latter is 7nm Snapdragon® 870, which is actually Qualcomm’s flagship last year The enhanced version of the processor, 8GB of memory, 256GB of storage space, so the product positioning is significantly different.
However, the appearance of the three is not very different. The Xiaomi 12 Pro screen has a maximum WQHD+ 6.73-inch AMOLED DotDisplay, 12X is a FHD+ 6.28-inch AMOLED DotDisplay, and the 12 is a FHD+ 6.28-inch AMOLED DotDisplay. The screen update frequency is up to 120Hz, and the touch sampling rate is up to 480Hz. , both support TrueColor and HDR 10+ technology.
Xiaomi 12 Pro has three 50-megapixel main lens combinations, namely wide-angle camera, ultra-wide-angle camera, and telephoto camera, equipped with Sony IMX707 super-large photosensitive element, Xiaomi 12X and 12 are 50-megapixel main lens and 13-megapixel ultra-wide-angle lens. with a 5-megapixel telephoto lens.
Only 12Pro and 12 have built-in Xiaomi ProFocus motion tracking technology, which can automatically identify dynamic subjects such as portraits, cats and dogs, and lock the focus. There is also an upgraded and enhanced “Super Night Scene Shooting”, with advanced HDR and highlight suppression functions, while retaining details in the dark, it also suppresses highlights, and blurs or halos in low-light environments will be clearer.
The Xiaomi 12 series is professionally tuned by Harmon Kardon and supports Dolby Atmos® to provide an immersive sound experience, Xiaomi 12 Pro is equipped with 2 tweeters and 2 woofers arranged symmetrically, while Xiaomi 12 and Xiaomi 12X provide balanced dual stereo speaker.
The Xiaomi 12 Pro has a power of 4600mAh and supports 120W Xiaomi HyperCharge ultra-fast charging, which can be fully charged in just 18 minutes. The Xiaomi 12 and Xiaomi 12X pack a massive 4,500mAh battery into a compact and thin body design.
Xiaomi pointed out that it is the first time to offer the “honorable value preservation and warranty flagship service”. Users who pre-order between March 17 and March 31 will enjoy the value preservation and replacement service of upgrading the new flagship and discounting half the price of the original mobile phone within 15 months, and no login is required. 2 years long warranty, 1 free screen repair within 6 months, 3 Android OS upgrades and 4 years security updates. In addition, users who purchase the Xiaomi 12 series are offered an honorable 3-month free trial of YouTube Premium.
Xiaomi 12 Pro is available in 3 colors: purple, blue, and gray. The price of 12GB + 256GB is 26,999 yuan. It will be available for pre-order on Xiaomi Mall mi.com, Xiaomi physical store online shopping and other channels from March 17 to enjoy the highest total value. With nearly 16,000 yuan of pre-order discounts and purchase gifts, Xiaomi 12 Pro will be fully open for pickup from April 1st and will be available for sale at the same time. In addition, from April 1, Chunghwa Telecom, Taiwan Big Brother, Far EasTone Telecom, Taiwan Star, and Asia Pacific Telecom will be fully available for sale, and the designated 5G tariff plan will be applied for in telecom stores. The Xiaomi 12 Pro is as low as 0 yuan.
Xiaomi 12 is available in purple, blue, gray, 12GB + 256GB is priced at 23,999 yuan, and there is an exclusive pre-order gift Bluetooth headset Xiaomi Buds 3, Xiaomi 12X is available in purple, blue, gray, 8GB + 256GB is priced at 1 6999 yuan, pre-order get Xiaomi TV stick 4K, the same time for sale and withdrawal. The Veshow outlet in Xinyi, Taipei will hold the annual flagship “Xiaomi 12 Series Lively Handover” event at 11:00 on April 1. The top 50 Xiaomi 12 Pro handovers will receive an additional 3,000 yuan shopping bonus on the same day.
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