Minimizing user inconvenience ‘focus’ Expected to increase profits of developers
Microsoft (MS) is considering introducing advertisements to its console game ‘Xbox’ free games.
According to the industry on the 18th, Microsoft is considering a strategy to secure new revenue sources by introducing advertisements to free Xbox games.
However, when the advertisement is introduced, it is done to a level where users do not feel any objection to the game play. For example, it is a way to expose a product brand on a billboard in a racing game.
In addition, we are discussing methods such as exposing advertisements in the lobby space in the game.
Microsoft’s Xbox has a low rating compared to its rivals Sony Interactive Entertainment (SIE) and the PlayStation camp. In particular, it is urgent to provide quality content such as exclusive service.
If in-game advertisements are added to this, the related revenue is expected to be distributed not only to MS but also to the game developer. This will allow Microsoft to secure free game developers and developers. It is a strategy to secure users by providing quality content through this.
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