2023-08-25 16:26:46
Phil Spencer says Xbox prices “won’t go down.” Previously, gaming consoles might be bought at relatively affordable prices, in the later stages of their life because of the company’s lower manufacturing costs, which might be passed on to consumers. But according to Xbox chief Phil Spencer, that is no longer the case. “Prices are not going to go down,” he said. We see it now, and that’s why we decided to launch the Xbox Series S. I know there are many questions like ‘what is its role?’ We wanted to make sure we had a device for under $300 because we want to grow, and we think that lower price point will be important to new families or new players entering the market.” Spencer added, “For us, when thinking regarding our device goals and reaching more customers, , the price point is important. But you won’t be able to start with a $500 device and expect it to drop to $200, as it used to. Because the basic components we use – with the rapid and continuous improvement in technology – were declining, but now it is not the case. You can take a specification and use it for 10 years and drop the price.” In fact, current-gen console prices have increased since their launch in November 2020. Sony raised PS5 prices by as much as 12.5% in several countries last August, blaming “price rates for High inflation globally, as well as negative currency trends.”Microsoft followed suit a year later, raising Xbox Series X prices this month in most countries to match PS5 prices. It said the adjustments were made to “reflect competitive conditions in each market.” However, over the past two months, Sony has offered temporary PS5 price cuts, fueling speculation that it is trying to liquidate inventory ahead of unconfirmed plans to launch a new PS5 model with an expandable disc drive. The new PS5 model is said to cost the same as the existing PS5 Digital Edition console, and is $100 less than the standard PS5. The Xbox manufacturer also said it believes Sony is preparing to launch a separate PS5 Pro console. Also read on Technology News:
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