2023-07-24 09:07:00
The company’s official account is already called X, and Linda Yaccarino showed off the new logo on Monday morning. “X is here! Here we go!”, she wrote in a tweet accompanying an image of the new logo: a white X on a black background. This logo was also screened at San Francisco headquarters. But on the website and in the application of the social network, the old logo with the blue bird was still visible Monday morning.
Musk’s favorite letter
The choice of X as the new name is no accident. In the past, Musk co-founded the payment service X. com, which later merged with PayPal. The letter also appears in the name of his space company SpaceX and one of the models of his car company Tesla is named Model X. One of his children also has the letter in his name: “X Æ A-12”.
Following the billion-dollar takeover of Twitter in October last year, Musk had already indicated that he wanted to launch a “universal app” called X through the messaging service. Such an application should offer so many features that users might hardly live without it. On Saturday, Musk suddenly indicated that he wanted to get rid of the 15-year-old Twitter name and the familiar blue logo with the silhouette of a bird in the coming days.
Asked by a netizen, Mr. Musk had also indicated that the tweets would be called Xs following the name change.
The intention is to launch new activities soon. According to Ms. Yaccarino, who joined the company just a month ago, X is “the future of limitless interactivity”. She mentions audio, video, a messaging service, payments and banking, among others. It will make X “a global marketplace for ideas, goods, services and opportunities,” the executive said. “There is no limit to this change. X becomes the platform that can, in fact, offer everything.
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