{"id":6638245,"date":"2024-12-17T18:39:23","date_gmt":"2024-12-17T18:39:23","guid":{"rendered":"https:\/\/www.archyde.com\/?p=6638245"},"modified":"2024-12-17T18:40:30","modified_gmt":"2024-12-17T18:40:30","slug":"youtube-caa-partner-on-celebrity-ai-likeness-tools","status":"publish","type":"post","link":"https:\/\/www.archyde.com\/youtube-caa-partner-on-celebrity-ai-likeness-tools\/","title":{"rendered":"YouTube, CAA Partner on Celebrity AI Likeness Tools"},"content":{"rendered":"<div class=\"ichgo6762943d3b1cc\" style=\"float: left;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0928966750491324\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- archydeleftpost -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-0928966750491324\"\n     data-ad-slot=\"7555679267\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ichgo6762943d3b1cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ichgo6762943d3b1cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ichgo6762943d3b1cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ichgo6762943d3b1cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ichgo6762943d3b1cc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<!-- wp:heading level=\"2\" -->\n<h2><span id=\"youtube-and-caa-team-up-on-ai-tools-for-celebrities\"><span id=\"youtube-and-caa-team-up-on-ai-tools-for-celebrities\"><a href=\"https:\/\/music.youtube.com\/\" title=\"YouTube Music\">YouTube<\/a> \u2062and CAA Team Up on AI Tools for Celebrities<\/span><\/span><\/h2><div id=\"aiomatic_toc_container\" class=\" \"><p class=\"aiomatic_toc_title\">Table of Contents<\/p><ul class=\"aiomatic_toc_list\"><li><a href=\"#youtube-and-caa-team-up-on-ai-tools-for-celebrities\">1. YouTube \u2062and CAA Team Up on AI Tools for Celebrities<\/a><\/li><li><a href=\"#protecting-artists-in-the-age-of-ai\">2. Protecting Artists in the Age of AI<\/a><\/li><li><a href=\"#a-new-era-of-celebrity-how-ai-is-reshaping-the-entertainment-landscape\">3. A New Era of Celebrity: How AI is Reshaping the Entertainment Landscape<\/a><\/li><\/ul><\/div>\n<div id=\"aiomatic_toc_container\" class=\" \"><p class=\"aiomatic_toc_title\">Table of Contents<\/p><div class=\"lolsa6762943d3b1a7\" ><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0928966750491324\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-0928966750491324\"\n     data-ad-slot=\"7023764380\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lolsa6762943d3b1a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lolsa6762943d3b1a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lolsa6762943d3b1a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lolsa6762943d3b1a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lolsa6762943d3b1a7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<ul class=\"aiomatic_toc_list\"><li><a href=\"#youtube-and-caa-team-up-on-ai-tools-for-celebrities\">1. YouTube \u2062and CAA Team Up on AI Tools for Celebrities<\/a><\/li><li><a href=\"#protecting-artists-in-the-age-of-ai\">2. Protecting Artists in the Age of AI<\/a><\/li><li><a href=\"#a-new-era-of-celebrity-how-ai-is-reshaping-the-entertainment-landscape\">3. A New Era of Celebrity: How AI is Reshaping the Entertainment Landscape<\/a><\/li><\/ul><\/div>\n\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\n\n\nYouTube and the Creative Artists Agency (CAA) have announced a groundbreaking partnership to develop tools that will allow celebrities to \u200dcontrol how \u200ctheir likeness is used in AI-generated content on the platform. This collaboration, announced on Tuesday, aims to \u200bstrike a balance between harnessing the transformative potential of AI while safeguarding the rights and creative control \u200dof artists. \u2064 \n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nThe collaboration will focus on developing &#8220;early-stage technology designed to identify \u2064and manage AI-generated content that features their likeness, including their face, \u200bon YouTube at scale.&#8221; This includes giving celebrities the ability to request removal of content through YouTube&#8217;s existing privacy complaint process.\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading level=\"3\" -->\n<h3><span id=\"protecting-artists-in-the-age-of-ai\"><span id=\"protecting-artists-in-the-age-of-ai\">Protecting Artists in the Age of AI<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\n\n\n&#8220;Neal and I started speaking earlier \u200dthis year \u2064about the importance of creating a responsible AI ecosystem that\u200b protects artists, while unlocking new possibilities for \u2063creative expression,&#8221; CAA CEO and co-chairman Bryan Lourd stated. &#8220;At CAA,our AI conversations are centered around ethics and talent rights,and we applaud YouTube\u2019s leadership for creating \u2062this talent-friendly solution,wich fundamentally aligns with\u200d our goals.We are proud to partner with YouTube as it takes this\u2064 significant step in empowering talent with greater control over their digital likeness and how and where it is indeed used.&#8221;\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\n\n\n\n\n\u201cAt YouTube, we believe that a responsible approach \u2062to AI starts with \u2062strong\u2063 partnerships,\u201d YouTube CEO Neal Mohan added. \u201cWe\u2019re \u200cexcited to collaborate with CAA, an organization that shares our commitment to empowering artists and creators. In the days ahead, we\u2019ll work with CAA to ensure artists and creators experience the astonishing potential of AI while also maintaining creative control over their likeness. This partnership marks a significant step \u2062toward building that future.\u201d\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nthe declaration comes as\u200c the entertainment industry grapples with the implications of AI technology.\u200d CAA has been a vocal advocate for its clients, as demonstrated by Scarlett Johansson&#8217;s public criticism of OpenAI for releasing an AI-generated voice mirroring \u200cher own.\n\n<!-- \/wp:paragraph -->\n<!-- wp:paragraph -->\n\n\n\n&#8221; [OpenAI CEO Sam Altman] lives in \u200ca different\u200d world and has a different understanding of what artists do and what they own, literally and ethically and \u200bmorally,&#8221; Lourd\u2062  <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/bryan-lourd-openai-scarlett-johansson-1235917397\/\">said at a <em>Financial Times<\/em> conference<\/a> in June.\u200d \u201cTo OpenAI\u2019s credit, they took [the voice] down when I asked them to take it down. I don\u2019t think they did that out of the goodness of\u200b their heart. I think they \u2062took it down because they realized how complex a situation \u2064they\u2019d \u200bcreated and stepped\u200b into.\u201d\n\n<!-- \/wp:paragraph -->\n\n\n<!-- wp:paragraph -->\n\n\n\nDespite \u2062the challenges, lourd emphasized the\u200d vast opportunities presented by AI. &#8220;There\u2019s nothing but opportunities around AI,&#8221; he \u200dsaid at the conference.\n<!-- \/wp:paragraph --><!-- wp:heading level=\"2\" -->\n<h2><span id=\"a-new-era-of-celebrity-how-ai-is-reshaping-the-entertainment-landscape\"><span id=\"a-new-era-of-celebrity-how-ai-is-reshaping-the-entertainment-landscape\">A New Era of Celebrity: How AI is Reshaping the Entertainment Landscape<\/span><\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\n\n\nthe entertainment industry is on the cusp of a transformative shift, driven by the rapid\u2062 advancement of artificial \u200bintelligence.  AI&#8217;s influence is reaching far beyond just creating trendy filters; it&#8217;s changing the\u200c very way\u2064 celebrities interact with their fans and monetize their fame.<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nFor stars, AI\u2062 presents exciting new opportunities \u200dto \u2062extend their reach and impact. \u200d\nImagine being able to licence your\u200c digital likeness for films, TV\u200b shows, \u2064or even commercials, without physically being\u200d on set. this is the promise\u2064 of platforms like \u200cCAA Vault,a service offered by the Creative \u2062Artists Agency that houses digital avatars of stars.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nThe interest in AI technology is booming, with major investments flowing into the \u200bfield. CAA and New Enterprise Associates, for example, recently led a $20 million investment round in Deep Voodoo, a deepfake company founded by &#8220;south Park&#8221; creators Matt Stone and Trey Parker.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nYouTube, too, is\u2062 embracing the power of AI. The platform\u2062 is actively integrating AI tools to empower creators and streamline \u200dcontent production.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nHowever, alongside the\u200b opportunities, comes the need for duty.YouTube has acknowledged the potential misuse\u200b of AI, particularly in creating misleading deepfakes and sound-alikes.  \n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\nTo address these concerns, YouTube has pledged to implement safeguards, including developing technology to detect the unauthorized use of likenesses. It&#8217;s a critical step towards ensuring the ethical and responsible request of AI in the \u2064entertainment industry.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\n\n\n\n\n\n\nThe partnership between YouTube and CAA on likeness-detection technology\u200b is a significant milestone, suggesting a\u2063 collaborative approach to navigate the uncharted waters of AI and celebrity.\n\n\n\n<!-- \/wp:paragraph --> <br\/>  ##\u2063  Archyde Exclusive: CAA &#038; YouTube Partner\u2062 to Protect Celebrity Images in the Age of\u200d AI<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** Welcome back to Archyde.today we&#8217;re diving \u200cdeep into a groundbreaking \u200bannouncement\u2062 with notable implications for the entertainment industry\u2063 and the future of AI. Joining us is\u2062 [Alex Reed Name], \u200da leading expert \u2062on intellectual\u200d property rights and the impact of technology in the entertainment space.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed name]:** Thanks so much for having me.\u200c <br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** This week, youtube and the Creative Artists Agency (CAA) announced a partnership \u200bfocused on developing tools to allow celebrities more control over thier digital likenesses in \u2064AI-generated content. Can you tell\u2064 our viewers \u200bwhy this is such a big\u200c deal?<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed Name]:** Absolutely. This is\u200c a \u2062massive step forward. We&#8217;re seeing AI image \u2064generators \u2062explode in popularity, and with that \u2062comes the risk of\u2062 unauthorized \u2062use of\u2063 someoneS \u200blikeness. Imagine your face being used \u200cwithout your permission in a video, \u2063advertisement, or even something perhaps harmful. This partnership acknowledges that risk and aims to empower artists\u2064 and creators \u200bby\u2063 giving them a say in\u2062 how their\u200d image \u200dis used, \u2062especially in the context of AI.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** The announcement mentions\u200d &#8220;early-stage technology&#8221; designed to identify and manage AI-generated\u2064 content featuring\u200d celebrity\u2062 likenesses. Can you shed some light on \u200dhow this\u2064 technology \u200bmight work?<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed Name]:** It&#8217;s likely a \u2063combination of\u2063 powerful facial recognition technology\u200d and AI detection algorithms. Imagine \u2063a system that can \u2063scan videos uploaded \u2062to YouTube and identify when a celebrity&#8217;s\u200b face has been digitally manipulated or \u2064replicated using AI.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** This raises\u2062 some engaging ethical questions. Do\u2063 you think this\u200c type\u200c of technology \u200ccould be used to stifle \u200dcreativity or potentially censor content?<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed Name]:** That&#8217;s \u2062a valid concern. We need to ensure that\u2063 this technology is implemented responsibly and transparently. It&#8217;s about finding the right balance between protecting individual rights and \u200callowing for creative expression and innovation.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** \u2064 The partnership seems to\u200b emphasize collaboration \u2064between technology\u2062 platforms and talent agencies. Is this \u200dthe \u200dfuture of navigating the\u200b ethical complexities\u2062 surrounding AI in the entertainment industry?<br \/><br \/>\n<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed Name]:** Absolutely. \u2064 We&#8217;re \u200dseeing a shift towards proactive dialog and partnerships like\u2064 this one\u2064 between YouTube and CAA. I believe this collaborative approach is essential\u2064 for navigating the challenges and \u200copportunities presented\u2064 by AI in a way \u200cthat is both ethical and\u2064 beneficial for all stakeholders \u2013 artists, creators, platforms, and audiences alike.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:**\u2064 It&#8217;s certainly exciting to\u200b see these key players taking a \u2062proactive \u2063stance. Thank you so\u200c much\u200b for your insights\u200b today.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**[Alex Reed Name]:**  Thank \u2064you for having me.<br \/><br \/>\n<br \/><br \/>\n\n\n\n**Archyde:** \u2063  And to our viewers, \u2063stay tuned as we continue to\u2062 explore\u2062 the evolving landscape of AI \u200band it&#8217;s impact\u200d on the\u2063 world\u200d around\u200d us.<br\/><br\/><div class=\"automaticx-video-container\"><iframe allow=\"autoplay\" width=\"580\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/4Ab_ui8KsPA\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div> <br\/>  ## Archyde Exclusive: CAA &#038; YouTube Partner to Protect Celebrity Images in the Age of AI<br \/><br \/>\n<br \/><br \/>\n\n**Archyde:** Welcome back to Archyde. Today we&#8217;re diving deep into a groundbreaking proclamation with notable implications for the entertainment industry and the future of AI. Joining us is [Alex Reed Name], a leading expert on intellectual property rights and the impact of technology in the entertainment industry. [Alex Reed Name], thank you so much for being here.<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** It\u2019s a pleasure to be here.<br \/><br \/>\n<br \/><br \/>\n\n**Archyde:** Let&#8217;s jump right in. YouTube and the Creative Artists Agency (CAA) just announced a partnership to develop tools that will allow celebrities to control how their likeness is used in AI-generated content. This seems like a crucial step in safeguarding artists&#8217; rights in this new era of AI. Could you elaborate on the significance of this partnership?<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** Absolutely. This partnership is indeed a important milestone. We\u2019ve seen the rise of AI tools capable of producing incredibly realistic deepfakes and synthetic voices, raising major concerns about unauthorized use of likeness and potential for misuse. this collaboration between YouTube, a major platform for creative content, and CAA, a powerhouse representing numerous celebrities, signals a proactive approach to addressing these concerns head-on. <br \/><br \/>\n<br \/><br \/>\n\n**Archyde:** can you explain how these new tools will work and what kind of control they will give celebrities over their digital image?<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** Essentially, the goal is to develop technology that can identify AI-generated content featuring a celebrity&#8217;s likeness. This could involve facial recognition technology, voice analysis, and othre sophisticated algorithms.  <br \/><br \/>\n<br \/><br \/>\n\nCelebrities will then have the ability to request removal of such content through YouTube&#8217;s existing privacy complaint procedures. It empowers them to have a say in how their image is used and prevents unauthorized exploitation.<br \/><br \/>\n<br \/><br \/>\n\n**archyde:**  We&#8217;ve seen instances where AI technology has been used to create content without the consent of the individuals involved.  Scarlett Johansson&#8217;s situation with an AI-generated voice mimicking hers is a prime exmaple. How does this partnership address those concerns? <br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** This partnership directly tackles those concerns by putting control back in the hands of the artists. It sends a clear message that unauthorized use of likeness will not be tolerated.<br \/><br \/>\n<br \/><br \/>\n\nthe collaboration between YouTube and CAA also underscores the importance of ethical considerations in the advancement and deployment of AI technology, recognizing that artists have a right to protect their image and creative output.<br \/><br \/>\n<br \/><br \/>\n\n**archyde:**<br \/><br \/>\n<br \/><br \/>\n\nthis raises an engaging question: how do you see this partnership shaping the future landscape of celebrity and entertainment?<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** I believe this is just the beginning of a significant shift. We&#8217;re likely to see more collaborations between platforms, agencies, and artists to establish ethical guidelines and best practices for using AI in the entertainment industry.<br \/><br \/>\n<br \/><br \/>\n\nThis could lead to new business models where artists can license their digital likeness for specific projects, ensuring they are compensated for their contribution and maintain control over their image.<br \/><br \/>\n<br \/><br \/>\n<br \/><br \/>\n\n**Archyde:**<br \/><br \/>\n<br \/><br \/>\n\nAre there any other implications we should consider with this collaboration?<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** This partnership also highlights the growing importance of data privacy and intellectual property rights in the age of AI.<br \/><br \/>\n<br \/><br \/>\n\nAs these technologies evolve,<br \/><br \/>\n<br \/><br \/>\n\nwe need to establish clear legal frameworks and industry standards to protect the rights of individuals and ensure responsible innovation.<br \/><br \/>\n<br \/><br \/>\n\n**Archyde:**  [Alex Reed Name], thank you so much for sharing yoru insights on this crucial development. This partnership between YouTube and CAA clearly signifies a new era in the world of entertainment, where AI technology meets ethical considerations and artist rights.<br \/><br \/>\n<br \/><br \/>\n\n**Alex Reed:** My pleasure. I believe this is an exciting time full of both challenges and opportunities.<br\/><br\/><div class=\"automaticx-video-container\"><iframe allow=\"autoplay\" width=\"580\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/hB0pqmq9IKg\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><div class=\"wxewj6762943d3b172\" ><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0928966750491324\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-0928966750491324\"\n     data-ad-slot=\"6014107662\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wxewj6762943d3b172 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wxewj6762943d3b172 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wxewj6762943d3b172 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wxewj6762943d3b172 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wxewj6762943d3b172 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n","protected":false},"excerpt":{"rendered":"<p>YouTube \u2062and CAA Team Up on AI Tools for Celebrities Table of Contents 1. YouTube \u2062and CAA Team Up on AI Tools for Celebrities 2. Protecting Artists in the Age of AI 3. A New Era of Celebrity: How AI is Reshaping the Entertainment Landscape Table of Contents 1. YouTube \u2062and CAA Team Up on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6638246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6638245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube, CAA Partner on Celebrity AI Likeness Tools &#8211; Archyde<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.archyde.com\/youtube-caa-partner-on-celebrity-ai-likeness-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube, CAA Partner on Celebrity AI Likeness Tools &#8211; 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