The price of the World of Warcraft Token changes daily according to supply and demand. Depending on what is happening in game, but also because of external events such as the launch of pre-orders for a Blizzard game, sales on Battle.net or the release of a mount, the price can vary in just a few days , even a few hours.
Within a week of Dragonflight’s release, the token lost 20% of its value. Many players needed gold, so there were plenty of tokens available.
The price then hovered between 230,000 and 270,000 gold for long weeks. However, since mid-February, there has been an almost permanent upward trend. After a nice explosion between February 13 and 17 (+15%), the token continued to rise to reach nearly 350,000 gold coins on March 31.
Since then, it’s been a little relaxed but the price still flirts with 335,000 at the time of writing these lines. With patch 10.1, it’s likely that prices will drop if players need a lot of gold to afford the new items and all that comes with them in enchantments and such.