News business Would Apple seek to compete with the PS5 and Xbox Series X|S with its own console?
Since the announcement of the takeover of the American publisher Activision Blizzard King, the video game industry has been in turmoil and everyone is wondering if an even bigger takeover is still possible or if Microsoft has definitely set the bar too high. This earthquake in the industry had another consequence: awakening a flood of rumors around Apple’s interest in consoles and, on this subject, one of the journalists from Windows Central indulged in a little remark.
When we see the stratospheric amount what is Microsoft capable of putting on the table to grant itself the services as well as the catalog of the publisher Activision Blizzard King, we realize the importance that the GAFAs have taken over the last decades and Microsoft clearly has its place there: moreover, it is not for nothing that the famous acronym has been amended to include the Redmond firm. Thus, among the GAFAM, it would seem that one of them, namely Apple, is watching the video game market with great interest. What convince him to start, too, in the race?
After its foray into the mobile field, in particular via its Apple Arcade service, Tim Cook’s company might consider creating a console. At least, that’s what recent rumors suggest. However, these are not particularly recent because rumors on this subject have been circulating for a while and the sources are multiplying. What do you want to compete with the PS5, the Xbox Series X | S, the Switch or even the Steam Deck? Nothing is less sure.
Apple eyeing the side of Microsoft for its recruitment?
The takeover of Activision Blizzard King by Microsoft is likely to have, most certainly, all a lot of consequences short and long term. Among these, we can cite the stimulation of competition and it is in particular for this reason that the name of Apple is once once more circulating recently when the world of video games is mentioned. During The Xbox Two podcast, Windows Central reporter Jez Corden returned to the wild rumors regarding it.
According to him, Apple might well and truly enter the very closed circle of video games by developing its own console: these are rumors that circulate a lot and have come back to him very recently. Nevertheless, he qualifies his remarks by insisting on the fact that their reliability remains to be proven, even if the extent that they take more and more suggests that something is happening on the side of Apple. But what regarding this console stamped Apple? Corden’s information dwells on a few specific points.
According to the echoes he has had so far, Apple’s console might be linked to the metaverse: an area that Microsoft is also interested in, surprisingly. However, the journalist is not able to say whether the Apple console will be, yes or no, oriented towards the use of virtual reality. According to him, on the side of Tim Cook’s firm, it’s the commotion and the company is racking its brains by studying many avenues as to the model to adopt. Moreover, the company would have poached engineers who worked for the Xbox brand in order to realize its project.
Be that as it may, if Apple were to release a console, it would not be to overshadow PlayStation and Microsoft by trying to release a similar machine: it would seem that the American giant is considering another approach, potentially , and exclusively, digital. At the moment, nothing is official and as Corden himself said: if the rumors are more and more present, they still need to be substantiated in good and due form before being certified.
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Through Jinxeb, Writing jeuxvideo.com
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