World Media Congress: Latest Developments and Future Prospects in the Media Sector

2023-11-02 23:07:11

His Excellency Sheikh Salem bin Khalid Al Qasimi, Minister of Culture and Youth, stressed that the World Media Congress represents an ideal opportunity to learn about the latest developments and changes occurring in the media sector, discuss its future prospects and important issues, and learn about a range of experiences and knowledge provided by an elite group of professionals. Media industry leaders, specialists and global influencers, in addition to academics, youth and university students studying media specializations and talented people in the field.

His Excellency said in statements to the Emirates News Agency: Since the launch of its first session last year, Congress has witnessed exceptional experiences, through which it was able to discuss a group of issues that serve and advance the reality of the media.

He stressed that organizing such events contributes to providing opportunities for communication between media outlets and their workers from different parts of the world, to strengthen relations between them, and to discuss more ways of future partnership, which contribute to improving the efforts they provide.

He added: Today we live in a rapidly transforming digital world, where it has become necessary for media institutions and their employees to keep pace with this trend and benefit from the options it offers, in order to ensure their presence and position in an arena that is witnessing a lot of competition.

platforms

His Excellency added: We realize the importance that media occupies in the lives of individuals, especially in this digital age in which we live. Modern technology has provided us with a renewed concept of media, which is digital media, which is controlled by social media platforms, other technical tools and artificial intelligence programs, to contribute in a way. It is significant in transmitting and circulating news, independent of traditional media institutions and reliable government sources.

He stressed that it has become necessary for culture to be employed for the benefit of the media, and to serve its professional and ethical orientations. Culture must preserve the system of values ​​in a world witnessing daily changes, and it must also benefit from these modern technologies in promoting its important capabilities. He said: From this standpoint, we consider We at the Ministry of Culture and Youth are partners in supporting this important event.

We must know the role of culture in the reality of media work and its great influence, which contributes to preserving the entity of the media and ensuring its stability, to provide the correct knowledge and data without prejudice to the culture and perceptions of the members of society. The media today is a responsibility that everyone must adhere to.

discussion

His Excellency Sheikh Salem Al Qasimi added: We look forward this year to the World Media Congress giving us the opportunity to discuss a new package of issues and highlighting many of the main themes of professional media, especially as the country is about to host the COP28 Conference of the Parties in Expo City Dubai. This year’s session will serve global trends in this regard, and will focus on environmental and climate issues, innovation issues, artificial intelligence, and sports concepts, with the aim of promoting positive values, by focusing on the role of the media in disseminating them, and enriching the various concepts of sustainability related to environmental and climate issues specifically.

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Regarding the reflection of organizing this event in emphasizing the country’s leading position in organizing and hosting global events, His Excellency stressed that the UAE is keen to host qualitative events on an annual basis, and to provide the opportunity for specialists in various fields to discuss and exchange knowledge and experiences, as the UAE is considered an incubator for the most important events regionally and internationally.

Global incubator

His Excellency added: Today, Congress represents a global platform for discussing and shaping the future of the media sector, and it is an event that plays an active role in consolidating the country’s leading position as a global incubator for the media industry. Activities and events similar to this Congress witness the presence of an elite group of sector leaders, experts, and officials of Arab and international media institutions around the world. This makes it an ideal opportunity to advance media, discuss more basic issues, and provide new and innovative media tools that rely on the elements of the technical revolution at the levels of digital communication, artificial intelligence and advanced technology, and the ways of innovation they contain that stimulate human creativity to continue giving.

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