Strict control
Prince Luitpold von Bayern continues the royal family’s legacy of producing the highest quality beverages.
The beginning of the cooperation between “Wolfs Engelman” and “Kaltenberg” breweries was marked by the first batch of the royal Bavarian drink brewed in Lithuania, to which the Prince of Bavaria himself paid special attention. Kaunas brewers were entrusted not only with the implementation of the royal recipe, but also with strict selection of ingredients and monitoring of the production process. His Royal Highness was pleased that the Lithuanian professionalism exceeded expectations – all traditions and quality standards were maintained.
“Our production processes were monitored by German experts, so we are happy to have proven our competence and quality,” said Marius Horbachauskas, CEO of Wolfs Engelman. According to him, the first project not only established the company’s reputation, but also opened up new opportunities for development. This year, the cooperation is expanding – the second royal drink from Bavaria will be brewed in Lithuania.
Bavarian Prince Luitpold von Bayern also emphasized that the cooperation was successful due to the Lithuanians’ attention to detail and commitment to traditions. He said that the decision to expand the partnership and introduce a new wrapped drink in Lithuania was a natural response to the success and growing interest in Bavarian beer culture.
“This project not only strengthens international relations, but also reveals that the market of Lithuanian fortified drinks is growing rapidly, valuing high-quality products based on history. “The cooperation between Wolfs Engelman and Bavaria is not only an economic but also a cultural bridge, promoting the interaction and development of the two countries’ intertwined beverage traditions,” the cooperating parties have no doubt.
Visited the only festival
One of the world’s most famous festivals – Oktoberfest – is being organized in Kaunas for the fifth year in a row at the end of September. According to M. Horbačauskas, manager of “Volfas Engelman”, Kaunas Oktoberfest, which is growing at a fast pace every year, is the biggest celebration of Bavarian traditions in the Baltic countries and the only celebration in Lithuania that has the blessing of the royal family.
“The representative of the founders of the Oktoberfest, Prince Luitpold von Bayern of Bavaria, visited the celebration organized by us. So, perhaps, we can say that this is the main Oktoberfest in Lithuania”, says M. Horbačauskas and adds that Bavarian traditions are especially valued in our country.
Lithuanians willingly visit the “Oktoberfest” festival, which has been organized by Bravo since 2020, and the event only grows every year: last year, about 5,000 people gathered for the two-day celebration. people, and almost twice as many guests are expected this year.
“The interest in Bavarian customs is also increasing, so we plan to continue nurturing them. For example, this year, for the first time in the history of the festival organized in Lithuania, participants will witness an authentic Bavarian ritual – a barrel of drink will be delivered in a horse-drawn decorated carriage. We have planned more presentations of the best German and Bavarian traditions”, M. Horbachiauskas shares his plans for this weekend’s celebration.
The Oktoberfest tradition was started by His Royal Highness’ great-great-grandfather, Crown Prince Ludwig of Bavaria, in 1810. married the Saxon princess Teresa on October 12. This wedding became the beginning of the legendary Munich festival, which has been taking place for more than 200 years.
“Bavarian brewing traditions are an integral part of our culture, passed down from generation to generation. I am glad that these deep-rooted values and celebrations like Oktoberfest can now be nurtured in Lithuania as well. I see great interest in our customs and I am convinced that both Oktoberfest and our cooperation with Wolfs Engelman will continue to grow and delight lovers of wrapped drinks in Lithuania,” says His Royal Highness Prince Luitpold von Bayern of Bavaria.
Teodoros Biliūnas/BNS photo/Wolf Engelman and König Ludwig International press conference
A collector without a museum
Experienced brewer Prince Luitpold von Bayern said that both at home and at work, he has many accessories related to the drink brewed at the brewery, each of which “tells” a different story.
“We have not established a museum, but there are both valuable and lovely things. It is true that when collecting a collection, it would require space and suitable storage conditions, so for now there is no purpose to collect souvenirs in a purposeful way,” said the interviewer.
He has been taking care of the brewery for almost fifty years.
“During that time, there were various stories, but perhaps the most memorable was the 60-kilometer journey on foot to the Oktoberfest in Munich,” says the noble brewer.
According to him, according to local laws, only city producers have the right to present their works at the event.
“And we, in the course of development, moved far away and lost the permit. Then we opened a branch in Munich, but the city authorities took over and changed the rules. Not knowing how everything would end, we made a bet with my friends – since I couldn’t “beat” the politicians, I had to walk to the festival with a glass in my hands,” recalls the Bavarian prince.
At that time, the clever brewer had the idea to organize a mass march, to which 2,000 volunteers came. The march was accompanied by horse-drawn carriages filled with kegs of beer, sausages and even a live orchestra.
“I remember one man who marched all the way with the flag, despite his bleeding feet, showing the dedication and enthusiasm of the participants,” says Luitpold von Bayern.
Upon reaching the gates of Oktoberfest, the group encountered unexpected resistance. Festival organizers refused to let them in because they were carrying beer, a detail not included in the original release. Determined not to give up, the brewer threatened to take legal action and block the main entrance to the event. Faced with the threat of shutting down the festival, the organizers eventually relented and the marchers were allowed in.
The brewer described the moment as a “spectacle” as the floats and marchers entered the festival grounds, but the drama wasn’t over yet. Soon after their arrival, the police tried to arrest the horsemen driving the carriages, leading to a conflict. The brewer skillfully calmed the situation by telling the police: “You will have to drive the carts yourself.”
Although, according to Luitpold von Bayern, Munich’s Oktoberfest has changed, becoming more of a tourist theme park than a traditional festival, the interviewer remains optimistic about the continuity of the spirit of the wrapped drink culture. He expressed his admiration for the celebration of Bavarian traditions in Lithuania, being convinced that the true charm of the festival is alive.
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2024-09-21 16:02:20
