Largely due to the use of chiplets.
Founder of the “Agency named following myself” Jon Peddie Research in an interview with Barron’s, he mentioned another important factor that in the coming months will be able to have a negative impact on NVIDIA’s ability to resist the crisis in the video card market. Obviously, as Ethereum moves away from the proof of work model, huge amounts of second-hand video cards will flood into the secondary market, and with all the feigned disregard for them by gamers, the price will encourage thrifty gamers to look at tempting offers in the secondary market, depriving NVIDIA of the opportunity sell the desired number of new video cards.
Image Source: AMD
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Few analysts, as noted in the original source, take into account the competition factor from AMD, which should introduce video cards with the RDNA 3 architecture by the end of this year. They are credited not only with an increased price-performance ratio, but also with a layout using chiplets. According to the founder of Jon Peddie Research, in the “price war” in the video card market, AMD will have an obvious advantage precisely through the use of chiplets. This will allow the company, headed by Lisa Su (Lisa Su) to win back at least part of the position in the consumer market for graphics cards.