Mitsubishi Motors North America, Inc. (MMNA) recently celebrated its 40th anniversary and wants to make it big.
To further commemorate 40 years of North American operations, the brand is expanding its flagship family of seven-passenger SUVs with special anniversary editions of its best-selling Outlander and the newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV). , which combines a unique paint scheme, badging and premium accessories that offer a very special value.
The Outlander 40th Anniversary includes the same black and brown quilted leather door inserts, black headlining and pillars, and semi-aniline leather-trimmed seating surfaces as the top-line SEL Premium Package, and ups the ante with an exclusive Black Diamond and Bronze two-tone paint scheme and 40th anniversary badging.
All 40th Anniversary models are equipped with the brand’s signature Super All-Wheel Control (S-AWC)1 all-wheel-drive system, a power panoramic sunroof, Bose Premium sound system and a head-up display. 10.8-inch as standard.
“Over the last 40 years, Mitsubishi has built a reputation in this country for reliable, capable and convenient vehicles that offer great value, earning the loyalty of many repeat customers,” said the MMNA President and CEO. , Mark Chaffin.
“Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of the brand’s heritage, they are a powerful step forward toward our next 40 years of success in the US.”
Outlander 40th Anniversary Edition
All Outlander SEL Premium Package equipment, plus:
Black Diamond paint with exclusive bronze roof
Unique 40th Anniversary Badges
Dynamic Shield Illumination
Protection plates for doors
metal load protection plates
center console lighting
Outlander chrome hood emblem
rear bumper protector
Precio: $39,995
Outlander PHEV 40th Anniversary Edition
All Outlander PHEV SEL Premium trim equipment, plus:
Same equipment as ICE Outlander 40th Anniversary Edition
Precio $49,995
As the company looks forward to the next 40 years in the US and beyond, momentum is already building behind MMNA with the opening of its new North American headquarters, an all-new or significantly refreshed vehicle lineup. highlighted by the 2022 Outlander and 2023 Outlander PHEV (voted SUV of the Year with a Latin flavor), a robust and growing dealer partner network, and unprecedented sales success.
Mitsubishi Motors had actually been selling vehicles in the US prior to 1981, but not under its own company name. Through a partnership with the Chrysler Corporation, the company’s cars were sold under either the Dodge or Plymouth brand name.
But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, California, with vehicles sold through an initial dealer network of 70 facilities across the country.
In 1986, the company moved its headquarters to a brand new location on a brand new field in the then farming community of Cypress, California.
The multi-acre site housed all sales, marketing, planning, and logistics operations; design, research and development, parts operations and regional operations.
MMNA’s next major move was part of a brand-wide reinvention and saw the company move from Cypress, California, to Franklin, Tennessee, outside of Nashville, in mid-2019.
In April 2020, its new state-of-the-art headquarters in North America opened, and despite the pandemic, the company hired more than 150 new team members.
Throughout the pandemic, MMNA has supported their new hometown through employee volunteerism and corporate social responsibility programs, “Small Lot – Big Impact.”
At the time of the move, the company had sold nearly 5.5 million vehicles in the US, through its nearly 330 dealer partners across the country.
From its inception to today’s MMNA, the company has always held close to one ideal: designing, developing and marketing vehicles that offer outstanding value and safety, cutting-edge design and pride of ownership.
The last 40 years have seen big changes in consumer preferences and tastes, and MMNA has seen both good and bad years.
Even during the supply chain challenges brought on by Covid-19, MMNA’s sales performance remained strong and the company is poised for another 40 years of turning heads and generating excitement.
