With its mixed reality headset, Apple hopes to revolutionize the market again

2023-06-05 20:31:07

Monday evening, the Cupertino company unveiled the Apple Vision Pro, which might upset our relationship to screens and digital tools. But its price is stratospheric and its marketing still far away.

Article reserved for subscribers

Journalist in the Economy department

By Julien Bosseler

Published on 06/5/2023 at 22:31
Reading time: 1 min

CThey had been waiting for this for months, even years: this Monday evening, via a screen, geeks around the world were able to discover Apple’s mixed reality headset. The Cupertino company presented it on the occasion of the inaugural conference (broadcast on the net) of its annual high mass of developers (WWDC). Her name ? Apple Vision Pro. His price ? Stratospheric! It will launch early next year at $3,499 (excluding tax), initially only in the United States. We might not get our hands on it in Europe for a year… Its promises? Mind-blowing, if you let yourself be convinced by Apple’s marketing steamroller.

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