Allegro‘s Foray into Hungary: A Comedy of E-Commerce
Ah, Allegro! The Polish marketplace that’s burst onto the Hungarian scene like a sugar-fueled toddler at a LEGO convention! According to Telex, this powerhouse of e-commerce is rolling out 150 million different offers — and that’s not just what they promised the shareholders. We’re talking gadgets galore, home furnishing wonders, garden tools for those gladiatorial landscaping missions, and even car parts! Finally, I can buy something for my vehicle and not just a fantasy of better parking skills!
Marketplace? More Like Mark-Up-Place!
However, before you get too excited, let’s clarify: Allegro is less of a shop and more of a matchmaking service for buyers and sellers. It’s like Tinder for products; swipe right if you fancy that discounted washing powder, but good luck finding Mr. Right in your size, as they don’t sell anything directly. But hey, at least they’re giving Hungarian e-traders a chance to join the party. What’s the saying? “Join us, or be left… with the actual washing powder brands!”
The Temu Effect: A New Contender
Now, in the recent e-commerce soap opera, Temu and Shein have been the stars, but just as all good dramas need a plot twist, Allegro has decided to launch its Hungarian website. Now we can all shop until we drop — or until our bank accounts say, “No more!” They’ve even started a subscription service for eight free deliveries over 12 months, and let me tell you, for HUF 5,000, that’s a bargain. It’s like buying a gym membership but actually using it!
Price Guarantees? Or Price Guarant-tees?
As part of their grand plan, Allegro is offering a price guarantee on select products. If you hear the words “price guarantee” and think, “Great, I can finally get my Lego sets for less!” just wait until you see the fine print. They claim that if you find their marked price cheaper elsewhere, they’ll not only give you a coupon for the difference, but also a bonus of 150 percent of that difference! I mean, if that’s not an elaborate scheme to make me check every price tag at five different shops… are we shopping or conducting a financial investigation?
Selling to the Sellers?
Now, Allegro isn’t just eyeing customers; they’ve got their sights set on sellers too. They’re beckoning Hungarian entrepreneurs to jump into the fray, promising them a “fast and easy” way to expand their reach. It’s like saying, “Join our gym and you can have access to all our equipment!” Fantastic, unless all the equipment is broken, right?
Who Are These Mysterious Sellers?
Digging a little deeper, the paper’s investigation revealed that many of these low-price products’ sellers are Polish e-retailers — yes, those folks who might never even see a physical store. Just picture them: buying products in bulk and slashing prices while we’re out here wondering if we can afford a coffee at 3 in the afternoon. They can drive prices down because of their sheer volume; they buy in bulk and operate with sharper supply chains. So, while we all want the best price, let’s remember it’s not magic — it’s business!
Conclusion: The E-Commerce Circus
So, as Allegro sets up shop in Hungary, it’s a like a circus performance: exciting, risky, with a chance for spectacular success or total chaos. Buckle up, e-shoppers! Remember, while we’re hunting for those great deals, just keep an eye on the curtain — you never know when the show might take a comedic turn! Now, if only they could guarantee my endless patience with parcel delivery times… ah, who am I kidding? That’s a whole different comedy show!
A Telex according to his information, the company immediately comes up with 150 million different offers, which include everything from electronics to home furnishings and garden tools to car parts, books and clothes. The Allegro however, it does not sell these items itself, but is really just a marketplace, that is, it connects buyers with traders, and also wants to give Hungarian e-traders the opportunity to sell with it.
In recent months, the news about online commerce has mainly been about the advance of Temu and Shein.
Allegro would advance with a price guarantee
After Temu’s push, it may have come as an unexpected surprise to everyone that the Polish Allegro launched a Hungarian website at the beginning of October, which shows that they have devoted considerable energy to domestic expansion. The company even announced a subscription service, in the trial version of which customers receive 8 deliveries for free over 12 months. After the trial period, this will cost HUF 5,000 or HUF 1,300 per year, which is why I would take orders over HUF 5,000 to the parcel machines for free.
In addition, Allegro would convince its future customers with a price guarantee, as part of which they undertake that their products marked in this way are not available anywhere else cheaper at that time. If someone finds a lower price for the same product elsewhere, the company gives a coupon equal to 150 percent of the difference.
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In addition to buyers, Allegro tries to convince sellers and even entrepreneurs who are still involved in e-commerce to use their platform. They promise they can grow in an “increasingly popular sales channel while maintaining control over their offerings and pricing. In addition, the connection to their already operating online stores is also extremely easy.” According to them, this is also a good opportunity for Hungarian sellers, because in addition to the domestic market, they can sell more easily in countries where the company is already present.
Unknown Polish sellers behind the cheap products
The paper looked through the company’s website to see what they offer with the “lowest price guarantee”, that is, in which products they can in principle be cheaper than rivals. There are a wide variety of products here, from washing powders to diapers, Adidas shoes and cosmetics to Lego sets. With a few checks, it really looks like they can sell these for less than their online rivals.
The big question is how this can be achieved. For the products that can be purchased, the sellers are also listed – very obscurely – and when you search for a few companies, the Internet mostly turns up Polish companies. Most of these are e-retailers, i.e. companies that don’t even have a physical store, they just buy the products from somewhere and sell them over the Internet. And they are probably cheaper than Hungarian companies for certain products because they can buy in larger batches or organize their supply chains more efficiently, the newspaper reports.
