2024-08-09 14:42:29
Image Credit: Warner Bros. Discovery Channel
Warner Bros. will broadcast the entire 2024 Paris Olympics through Eurosport. Discover. Rely on Looney Tunes as ambassadors.
Since the start of the Olympic Games, Bugs Bunny and Lola Bunny in ParisEspecially in French clubs, Eurosport installed television sets for the daily program “Mon Paris Olympique” hosted by French journalist Géraldine Weber, which was broadcast during the second half of the evening.
“This iconic series enjoys recognition and popularity that transcends generations. It conveys similar values to the Olympics such as fun, perseverance, friendship and inclusivity. This initiative clearly illustrates the vision of our different Warner Bros. universes. Brand collaboration strategy (Eurosport, Max, Boomerang and Looney Tunes) Discover crossovers to create unique and original interactive experiences.” explain Clément Schwebig, President, Warner Bros. Explores Western Europe and Africain a press release.
In addition to the two characters represented by the mascots, WBD also drew Rabbit ears headband. The accessory was worn by a number of guests on Eurosport including rugby sevens players and Anthony Dupont. If you’ve ever wondered why you have those bunny ears, you have your answer!
It’s crazy on set @Eurosport_FR ! Andy Timo performs on stage🔥#paris2024 #rugby7 #AndyTimo #Joe pic.twitter.com/WoijXwpVbG
— SportBuzzBusiness.fr (@SportBuzzBizz) July 27, 2024
Image source: Sport Buzz Business
For Eurosport, Bugs Bunny conducted special interviews with athletes, e.g. tom daly (Team GB) or Simon Manuel (Team USA).
Through the end of this Olympic Games, Looney Tunes will continue to offer kid- and family-friendly athletic challenges and precision and skill-based games at various celebration venues. The mascot also distributes numerous gifts to supporters.
Image source: Eurosport
Image source: Eurosport
Image source: Eurosport
Image source: Eurosport
As a reminder, the International Olympic Committee (IOC) and Warner Bros. Discovery officially extended its broadcast rights to the European Olympics in January 2023 until 2032, which includes the 2026 Milan Cortina Olympics and the 2028 Los Angeles Olympics.
Paris, what’s new? From July 26 to August 11, you can celebrate the Olympics by meeting and challenging Bugs Bunny at iconic locations across Paris. Stay tuned for more information! Proposed by: @Eurosport_FR Olympic headquarters and official broadcaster… pic.twitter.com/XMLQZWSCdM
— Warner Bros. France (@warnerbrosfr) July 15, 2024
Also read
Interview: Laurent-Eric Le Lay, Sports Director of France Télévisions – “Paris 2024 has a huge audience”
Television Rights – ESPN, FOX and Warner Bros. Discovery announces creation of joint sports streaming platform
LFP officially confirms DAZN and beIN SPORTS as the broadcasters of Ligue 1 McDonald’s. The following is the DAZN subscription price
Media – Eurosport is getting ready for the 2024 Paris Olympics, here’s the program!
TV Rights – Tennis: Eurosport confirms ATP Tour renewal until 2026
Paris 2024: “For a journalist, this is the event of a lifetime” – Olivier Canton (Eurosport)
1723485937
#Bugs #Bunny #Paris #Olympics
