2023-07-13 14:06:37
Thu, 4:04 p.m. Hardware: iPhone meJohn Ternus is senior vice president of hardware engineering and responsible for the entire iPad product range, the AirPods and the iPhone 12. Working at Apple since 2001, he was also instrumental in the transition to the in-house M-chips. In a conversation He explains to t3n to what extent Apple should succeed in making production climate-neutral by 2030. The motto within his team is that every product update emits less CO₂ than its predecessor. However, you shouldn’t make any compromises in terms of security, quality, reliability and “the Apple experience”.
Durability is top priority
You can clearly see what he means by that if you look at the decline in value of various smartphones. According to the hardware boss, iPhones are still worth an average of 80 percent more than an Android counterpart following three years. This is due not least to the solid construction. As an example, he presents the “Ceramic Shield”, currently the strongest screen protection. In addition, the Californian company has put a lot of effort into making the iPhone and Apple Watch water-resistant to IP68. Devices from Cupertino would impress with their long service life and if damage should nevertheless occur, the Apple manager refers to the self-repair program that has now been widely established.
Devices are becoming easier and easier to repair
The iPhone 14 also moved away from the design known as “bucket architecture” and now uses the “mid-chassis architecture”. This would be accompanied by a clear advantage in terms of replacing the rear glass. Costs and complexity have been reduced. While the iPhone was still considered difficult to repair until recently, the repair experts at iFixit dubbed the latest model the most repairable iPhone since the iPhone 7. The center frame allowed the screen and back to be changed independently. The iPhone group is now even more economical with the adhesive. Batteries might be removed more easily, for example, by using adhesive strips with a release device provided. Still, according to Ternus, the best repair is the one that doesn’t need to be tackled in the first place.
The iPhone 14 with midframe
What: iFixit
Efficiency instead of modularity
When asked by the t3n reporter to what extent the Fairphone’s approach might be applied to the iPhone, the Apple manager dismissed this concept. The intention pursued by Apple is to produce a smartphone that lasts as long as possible. The design of the Fairphone, on the other hand, contradicts this concept, as it is fraught with challenges and disadvantages that modular systems bring with them. As an example, Ternus cites the connections between the components, which he sees as potential sources of error. Due to the principle, the Fairphone has a large number of these. This would also be accompanied by higher material consumption, which would lead in the wrong direction.
Apple silicon chips perfectly matched
He also didn’t want to leave the in-house chip production unmentioned, which now also includes the Mac division in addition to the iPhones and ensures outstanding values in the area of performance per watt. In contrast to the Fairphone, everything from Apple comes from a single source and with the increased battery life, the lifespan of the products from Cupertino is significantly extended. According to Ternus, this makes a decisive contribution to improving the environmental situation and also ensures happier customers, since there is no need to make compromises.
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