Why People Buy Branded Luxury Goods: Exploring the Factors Behind Consumer Behavior

2023-10-30 15:30:00

Some people are willing to cut food money and save strictly for luxury goods or often called goods branded. Yes, they are willing to spend a lot of money to get the item of their dreams.

So what are the factors that make someone like or even have a hobby of buying things? branded expensive ones? Check out the following review!

1. Increase Social Status

Raise social status/ photo: Freepik/ lookstudio

By owning things branded can make yourself feel like your social status has risen. The economic situation also seems to be getting better in the eyes of other people.

Quoting from National Jewelerdepending on the price of the goods, the user of the goods branded can enter the middle to high economic class. That way, he feels more valuable.

2. Increase Self-Confidence

Increasing self-confidence/ photo: Freepik/ halayalex

Buying and using luxury goods can increase self-confidence. Quoting from Luxury Academythe reason is related to psychology regarding self-identity and a sense of belonging to everything.

Basically, some people sometimes feel like they have to have something more in order to be more confident. Some people feel that they can only be confident when carrying things branded.

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