Why do these car colors have the lowest depreciation?

2023-06-12 12:56:04

Yellow car owners can save more than $3,000 when it’s time to sell or trade in their vehicle, according to the latest study from iSeeCars, which analyzed more than 1.6 million vehicles to compare how different colors impact resale value.

Key findings from the study include:

The average 3-year-old car loses $9,674 in value, but color can drastically change that number

The colors with the highest resale value are different for each vehicle category

Beware of supposedly “popular” car colors like gold, brown, and black, which lose most of the value.

Here are the eight car colors with the lowest depreciation:

Depreciation of the vehicle following 3 years due to the color of the car

Position

Color

3 years in % Depreciation

$ Difference over new price (in dollars)

Compared to the general average

1

Yellow

13.5%

$6,588

0.6x

2

Beige

17.8%

$8,411

0.8x

3

Naranj

18.4%

$7,023

0.8x

4

Verde

19.2%

$8,719

0.9x

5

Rojo

20.6%

$8,538

0.9x

6

Blanco

21.9%

$9,695

1.0x

7

Azul

22.0%

$9,216

1.0x

8

Gris

22.5%

$9,425

1.0x

General average

22.5%

$9,674

iSeeCars research identifies the disparity between the supply and demand of different colors in the used car market.

While yellow is not a highly desired color, there are more people searching for yellow cars than yellow cars are available, giving that color additional value in the secondary market.

Depreciation of trucks by color (in dollars)
Position Color 3 years % Devaluation Initial price difference
1 Beige 7.9% $3,640
2 Orange 10.9% $4,993
3 Green 11.6% $6,189
4 Brown 13.2% $6,932
5 Gray 15.1% $7,411
6 White 15.1% $7,545
Average 15.6% $7,786
7 Black 16.1% $8,232
8 Red 16.1% $8,114
9 Purple 16.2% $8,553
10 Blue 16.3% $8,184
11 Silver 16.5% $8,042

The same can be said for other colors, including beige, orange, and green.

“A casual glance at the roads or parking lots suggests that black, white and silver are the most popular colors,” said Karl Brauer, executive analyst at iSeeCars.

“That may be true, but there are more than enough cars painted in those colors to meet market demand, which hurts resale value.

This study proves it: Buyers looking for above-average resale value should buy non-average colors, including yellow, beige, orange and green.”

Depreciation of sedans by color (in dollars)
Position Color 3 years % Devaluation $ Initial price difference
1 Brown 16.8% $5,292
2 Red 17.4% $5,542
3 Orange 18.8% $7,048
4 Blue 18.9% $6,545
5 Beige 19.3% $7,782
6 Green 20.1% $9,976
7 Yellow 20.4% $7,821
Average 20.9% $7,353
8 White 21.0% $7,656
9 Silver 21.2% $6,745
10 Gray 21.3% $7,339
11 Black 22.6% $8,459
12 Gold 23.3% $10,015
13 Purple 24.6% $7,265

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