The value of the contract, which amounted to a quarter of a billion dollars annually, will grant it some exclusive rights to the league, which is expected to be one of the most important leagues in the world by the 2026 championship.
Apple’s agreement with MLS includes broadcasts in Spanish and French, which means an increased reach of the game in countries that speak both languages.
The company that owns the famous brand competes in this deal with a network "Fox" The local that renewed its deal with the American League, as it will broadcast 34 regular season games annually, eight Audi MLS Cup playoff matches each season, the MLS Cup and some selected matches in the so-called "League Cup".
Apple deal and renewal "Fox" Its agreements with the league mean that the ESPN, Fox and Univision television networks will have other, non-exclusive options with the NFL.
And it was a network "Disney" The first to transmit American League matches, starting in 1996, with the Univision network, which has become the most prominent supporter of the championship since 2007.
The beginning of a new era
American Darren Weinberg, sports director for the American channel Ntvnesw, told" Sky News Arabia economy" Cable TV is a thing of the past, and the prices are very high, so many of these cable channels began to fall and turn to streaming services such as Apple and Hulu, adding that it is the beginning of a new era in the world of broadcasting.
Weinberg, who works as a presenter for one of the sports programs, confirmed that such a deal between Apple and the American League MLS will definitely lead to an increase in the number of viewers for the tournament because this is the way people are heading to it at the present time.
The deal is stretched Camel The new season from 2023 to 2033, where the matches will be broadcast through an application "+Apple TV" At a cost of $15 per month or $100 annually within the North American continent.
And it was a platform "Front Office" The American network has indicated ESPN’s unwillingness to pay large sums of money for non-exclusive sports competitions, adding that the television network has concerns regarding the possibility of Apple making matches available to its users, which affects the audience’s interest in watching matches on TV channels, and thus will cause financial losses. carrier companies.
Long term goals
As for the American Football League (MLS), it was launched for the first time in 1996, taking advantage of the country’s hosting of the 1994 World Cup, and the declared goal at that time was for the American League to be among the five major leagues within the North American continent, and since it took over "Don Garber" Presiding over the League in 1999. The league witnessed great growth, as only 10 teams participated in it until 2004, before the number increased to 26 teams.
According to the official website of the American Federation, the league is growing faster than any major sports league in North America, adding that it will continue to rise during the next important period leading up to the 2026 FIFA World Cup, which will be like "Rocket fuel" For the popularity of football in the words of the official website.
American journalist Darren Weinberg, in his statements to"Sky News Arabia economy"He made it clear that in order to achieve success in North America, the first thing that Canada, Mexico and the United States of America must submit is a strong file, stressing that this will happen.
He noted that the absence Messi And Ronaldo, who is expected for the next World Cup, will reduce the interest of some of the fans, but celebrities and media coverage always rally behind the World Cup and he will certainly be successful.
Weinberg concluded his remarks by stressing that the majority of the American people are attracted to American football and basketball. As for football, it has begun to take a large part of the interest of a wide segment of young people, as interest in football is increasingly increasing in the country.
30 years anniversary
When MLS 2026 kicks off, it will have been 30 years since its inception, providing incredible impetus to the league, creating new fans, and inspiring future generations of players at all levels of the game in North America.
The 2022 World Cup represents a happy memory for those in charge of the American League, as a player who won the World Cup for the first time, a young Argentinean, left this league for the first time. "Thiago Almada" Atlanta United midfielder.
Last season, the NFL 2021-2022 witnessed the highest television viewership in the tournament’s history on ESPN and ABC pay-TV channels, with an average of 343,000 viewers per game, the highest since 2007.
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company Apple The American company will be one of the most prominent makers of this transformation in the field of sports broadcasting rights, by concluding an exclusive 10-year media deal with Major League Soccer (MLS)..
The value of the contract, which amounted to a quarter of a billion dollars annually, will grant it some exclusive rights to the league, which is expected to be one of the most important leagues in the world by the 2026 championship.
Apple’s agreement with MLS includes broadcasts in Spanish and French, which means an increased reach of the game in countries that speak both languages.
The company that owns the famous brand competes in this deal with the local “Fox” network, which renewed its deal with the American League, as it will broadcast 34 regular season matches annually, eight Audi MLS Cup playoffs each season, the MLS Cup and some selected matches in the so-called “League Cup”. .
The Apple deal and Fox’s renewal of its agreements with the league mean that ESPN, Fox and Univision television networks will have other non-exclusive options with the NFL.
The “Disney” network was the first to broadcast the American League matches, starting in 1996 with the Univision network, which has become the most prominent supporter of the championship since 2007.
The beginning of a new era
American Darren Weinberg, director of sports for the American channel Ntvnesw, told “Sky News Arabia Economy” that cable TV has become a thing of the past, and prices are very high, so many of these cable channels began to fall and they resort to broadcast services such as Apple and Hulu, adding that The beginning of a new era in the world of broadcasting.
Weinberg, who works as a presenter for one of the sports programs, confirmed that such a deal between Apple and the American League MLS will definitely lead to an increase in the number of viewers for the tournament because this is the way people are heading to it at the present time.
The deal is stretched Camel The new season starts from the 2023 to 2033 season, as the matches will be broadcast through the “Apple TV +” application at a cost of $ 15 per month or $ 100 annually within the North American continent.
And the American “Front Office” platform had indicated ESPN’s unwillingness to pay large sums of money for non-exclusive sports competitions, adding that the television network had concerns regarding Apple’s ability to make matches available to its users, which affects the audience’s interest in watching matches on TV channels, and thus This will cause financial losses to the carrier companies.
Long term goals
As for the American Football League (MLS), it was launched for the first time in 1996, taking advantage of the country’s hosting of the 1994 World Cup, and the declared goal at that time was for the American League to be among the five major leagues within the North American continent, and since Don Garber assumed the presidency of the League in 1994. 1999 The league witnessed great growth, as only 10 teams participated in it until 2004, before the number increased to 26 teams.
According to the official website of the American Federation, the league is growing faster than any major sports league in North America, adding that it will continue to rise during the next important period leading up to the 2026 FIFA World Cup, which will be “rocket fuel” for the popularity of football. Expression official website.
American journalist Darren Weinberg, in his statements to “Sky News Arabia Economy”, made it clear that in order to achieve success in North America, the first thing that Canada, Mexico and the United States of America must submit is a strong file, stressing that this will happen.
He noted that the absence Messi And Ronaldo, who is expected for the next World Cup, will reduce the interest of some of the fans, but celebrities and media coverage always rally behind the World Cup and he will certainly be successful.
Weinberg concluded his remarks by stressing that the majority of the American people are attracted to American football and basketball. As for football, it has begun to take a large part of the interest of a wide segment of young people, as interest in football is increasingly increasing in the country.
30 years anniversary
When MLS 2026 kicks off, it will have been 30 years since its inception, providing incredible impetus to the league, creating new fans, and inspiring future generations of players at all levels of the game in North America.
The World Cup 2022 represents a happy memory for those responsible for the American League, as a player who was crowned the World Cup, the Argentine youngster “Tiago Almada”, left this league for the first time, the American midfielder of Atlanta United.
Last season, the NFL 2021-2022 witnessed the highest television viewership in the tournament’s history on ESPN and ABC pay-TV channels, with an average of 343,000 viewers per game, the highest since 2007.
