2024-10-29 15:25:00
A lot has changed in the world of tax and legal advice in recent years. Classic advertisements that once attracted clients and specialists are increasingly losing their effectiveness. But why is that so? The answer lies in digitalization and the changing expectations of target groups. JAY Solution has specialized in helping law firms meet these new challenges – and shows how to successfully win clients and employees today.
New times, new demands
Just a few years ago, it was enough for many law firms to place an advertisement in the newspaper or yellow pages. The interest was often great and clients came almost of their own accord. But times have changed. Nowadays, people are no longer just looking for the next best tax advisor or lawyer – they compare, research online and, above all, expect one thing: a modern and attractive presentation.
“Traditional advertising is no longer enough. Law firms have to position themselves well digitally in order to be seen at all,” explains Martin Kapeller, founder of JAY Solution. His company helps law firms improve their external image and stand out through innovative measures.
Employee recruitment made easy: The ACS method
A particular concern of many law firms is finding qualified employees – and this is exactly where the ACS method from JAY Solution comes into play. Instead of relying on outdated job advertisements, which often have little response, this method uses digital tools and an automated application process. The result: law firms only receive applications from specialists who really fit.
The special thing about it is the use of a criteria filter. This means that applicants are sorted out in advance so that only suitable applicants advance. This not only saves law firms time, but also ensures that the entire application process is more efficient and targeted.
More clients through a strong online presence
It’s not just recruiting employees that presents law firms with new challenges – attracting clients has also changed significantly. The classic “We are the best” advertisements that used to be convincing are often no longer sufficient today. People are increasingly searching online for the right law firm, comparing offers and attaching importance to an appealing, trustworthy presentation.
“It’s no longer just about who advertises loudest, but who is really visible online and builds trust,” says Kapeller. With JAY Solution Law firms can increase their digital visibility, optimize their website and thus specifically attract new clients.
Expertise and experience for success
The team of JAY Solution knows exactly the needs of tax and legal advice. With over five years of experience working with law firms, the company knows what is important: a modern, digital external representation that attracts both new clients and qualified employees.
“We see ourselves as partners for our customers. Our goal is to help you to assert yourself successfully in an increasingly competitive market,” emphasizes Kapeller.
Digital solutions instead of outdated advertising
The times when classic advertisements were sufficient are over. If you want to be successful as a law firm today, you have to rely on digital solutions – and this is exactly where JAY Solution comes into play. With the ACS method and tailor-made online strategies, the company offers law firms the opportunity to stand out from the competition and be successful in the long term.
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