Why can’t VinFast, the Vietnamese automaker, compete with quality vehicles?

2023-12-29 17:22:57

A while ago and in one of several of our articles we said that VinFast wants to, but can’t. The few cars they have sold in the United States had to be picked up due to failures. They are not reliable at all, plus they have a very basic and poor manufacturing, which scares away anyone who knows about cars.

Of course, there are always naive people, and in the US it is full and this manufacturer is on the hunt for them. The few that have bought it have encountered so many problems that they don’t even have to use it anymore.

But there is more. Here is a report from Euronews.

VinFast, a Vietnamese automaker, faces questions about the reliability of its electric vehicles among local consumers.

Despite global expansion efforts, skepticism due to product issues, negative press, and lack of trust present significant challenges in your quest for success.

Vietnamese automaker VinFast has global ambitions but local difficulties as it competes with Elon Musk’s Tesla.

The company has enormous brand recognition in the country, but has found it difficult to convince drivers that its electric vehicles are reliable and of high quality.

Local skepticism

Ngo Trong Tu, a 31-year-old businessman from Hanoi, considered buying a $35,000 VinFast EV, but spent almost $5,000 more on an imported gasoline-powered Honda.

“I don’t want to spend my money on an imperfect product,” he added.

The automaker has also been plagued by complaints about construction flaws and software problems in the cars, compounding the challenge of selling electric vehicles in a country where charging infrastructure is underdeveloped.

In January, the host of the YouTube channel “Xe Dien EV,” which focuses on battery and electric vehicle reviews, said the battery in his new VinFast VF8 was defective and he couldn’t open the car with his smart key.

In another video months later, he reported problems with the car’s virtual assistant, its accelerator and the air conditioning. In April, state media reported that a VinFast electric vehicle suddenly caught fire in Nghe An province.

VinFast said in a statement that authorities had identified the cause of the fire and it was not due to a problem with its vehicle.

Financial challenges

VinFast is owned by Vietnam’s richest person, Phạm Nhat Vuong, who started selling dried noodles in the Soviet Union.

The tycoon has opened showrooms in the United States and points of sale in France, Germany and the Netherlands.

Despite reporting a net loss of more than $600 million in the third quarter, it continues to expand. Its target markets now include India, Indonesia and the Middle East.

VinFast has said it aims to deliver up to 50,000 cars worldwide this year. So far he has sold around 21,000 and most with defects.

“For now, these losses can be endured because Vingroup has a lot of money, but that can’t go on forever,” said Southeast Asia trade expert James Guild of the S. Rajaratnam School of International Studies in Singapore.

Vingroup has pioneered electric vehicle infrastructure in Vietnam, but an auto expert in the country, who declined to be named for fear of repercussions from the powerful conglomerate, said “VinFast has not earned our trust.”

“It will surely be a long and difficult task for Vingroup,” said Tran Lien Phuong, director of market research and consulting company AMCO. “Anyone who joins this game needs time.”

The automaker invites those “Pseudo Journalists” to its events who speak wonders about these cars, just because they invite them on an all-paid trip. Don’t believe them, because if you buy those cars you will end up with a problem.

Source: Part of Euronews

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