2023-08-01 19:28:00
A few weeks before the start of the school year, we will be interested in the price of paper, which continues to increase. In recent months, increases have reached up to 60%, depending on the types of media and providers. Large retailers are trying to limit the rise with massive orders. How can this increase be explained?
Before the start of the school year, many parents have to go to the stores to buy school supplies. And, this year, it’s bad news: the price of notebooks and printer sheets has risen sharply. Depending on the type of paper, there is an increase of 30 to 60%.
“Here you have a product that was sold a year ago for regarding 9 or 10 euros. The standard price, if applied today, would be 17.49 euros”, says Mathieu Casse, Wallonia-Luxembourg manager at Ava Papier.
This merchant is regularly approached by customers who are very surprised by this significant increase. “They check their ticket and their purchases from some time ago, and they realize that such a product is no longer at the same price. They then come to see us to find out if there is not a error. And we must regularly find that it is correct “, explains Mathieu Casse.
A rise in energy and wood prices
To understand this surge, you have to go back two years, when the cost of raw materials literally skyrocketed. At Burgo Ardennes, a paper manufacturing plant, we had to readapt. “Energy has affected all our suppliers. We have therefore entered an era where our suppliers have re-impacted this price of energy which was constantly increasing”, explains Dominique Poncelet, Managing Director.
The other culprit is wood, an essential element in the manufacture of paper pulp. It is also now increasingly used as an energy material. Its price has therefore risen by 30% in two years. “So today we have a lack of wood and we are experiencing an increase in the purchase price of wood. So we cannot naturally reduce the price of the finished product”, regret the director.
Store solutions to reduce customer impact
To avoid too substantial an impact on the consumer, the large distributors are looking for solutions. In a supermarket, we negotiate the prices at the beginning of the year and we buy in large quantities. “It is a product which is obviously, at the level of notebooks for example, a consumer product which we are trying to limit in terms of price. But obviously it is a product which has increased like the others”, underlines Siryn Stambouli, Carrefour Belgium spokesperson.
Books, notebooks, notepads or printer papers. Unfortunately, most of these school supplies will cost you a bit more this year.
paper price rise
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