2023-06-11 09:37:08
The false suspense was finally lifted on June 5 around noon local time during the annual developer meeting held at Apple headquarters in Cupertino. “Silicon Valley’s Worst Kept Secret”according to the expression of an analyst, was unveiled in the great tradition of Apple’s “Keynotes”: at the end of a long presentation of new products – Mac, iPhone… – preceded by a black screen announcing « One more thing », ” Another thing “to the applause of thousands of people gathered in the open air.
Un « moment iPhone »
For many experts, this latest addition to the apple brand represents a « moment iPhone », a real industrial and marketing breakthrough, and the creation of a whole new product category. Apple’s promise is as follows: with the helmet on your head, you no longer need a monitor, a television or going to the cinema. If you wish, you can be immersed in a cinema, with a giant virtual screen in front of you, which you can take anywhere. Or simply a virtual television that might be displayed on a wall. The only outside personality invited on stage was none other than Bob Iger, the CEO of Disney, which confirms the importance of audiovisual content for this helmet.
The Apple Vision Pro, described by the CEO of the Californian giant as “the first space computer”, intends to revolutionize the still fledgling sector of virtual or augmented reality headsets. Its detailed presentation highlights its design (one of the historical assets of the inventor of the Macintosh in 1984), but above all its ability to mix the real world with its virtual counterpart frequented by the user. Which makes it for the moment a real innovation compared to existing products, in particular those marketed by Meta. “Meta headsets offer computing power comparable to that of smartphones. The Apple Vision Pro is equipped with the M2 processor, that of the most recent Macs. The difference is abysmal”says Franck-David Cohen, a connoisseur of Apple.
Sold only in the United States at the beginning of next year, without further details regarding its release date, the device, which includes a portable battery with two hours of autonomy, is displayed at a very high price: 3,499 dollars.
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