2023-05-12 05:50:20
Mr. Musk clarified in a tweet on Thursday that it is a woman and that she will take office in some six weeks.
He himself did not reveal his identity, but it would be Linda Yaccarino, publicity manager at NBCUniversal Media. According to the Wall Street Journalshe is in talks with X Corp to take the position of CEO.
Mr. Musk bought the Twitter platform last fall. He has been directing it since then, but he has already assured that it would not be the CEO permanent, which he reiterated on Thursday.
« My role will transition to Executive Chairman and Chief Technology Officer, overseeing products, software and systems. »
He said to himself ravi
to make this announcement.
The billionaire, also owner of Tesla, in particular, repeated for almost six months that he was looking for someone to direct the destinies of Twitter.
In mid-November, just weeks after buying the social media platform for US$44 billion, he told a Delaware court he didn’t want to be the CEO of any business. During his testimony, he said: I expect to reduce my time on Twitter and eventually find someone else to take care of it
.
In December, he wrote on Twitter: I will step down as CEO as soon as I find someone crazy enough to fill it.
.
The billionaire made this commitment when millions of Twitter users had asked him to withdraw in favor of a poll he himself had launched on the platform. Some 17 million of them had spoken, of which 57% were in favor of his departure. Mr. Musk had promised to respect the results of this probe.
And in February, he told a conference that he planned to find someone to run Twitter. probably towards the end of this year
.
Important changes
In recent months, the entrepreneur has transformed the Californian group.
From the day of the takeover, he fired boss Parag Agrawal, legal director Vijaya Gadde and chief financial officer Ned Segal. He then abruptly fired half the staff, then continued to fire employees by the dozens.
It also let back controversial personalities, once banned from the network for breaking its rules, and launched a paid subscription for services that were previously free.
The blue checkmarks that guaranteed the authenticity and credibility of the accounts that had obtained them after verification are now available to everyone, with a paid subscription to Twitter Blue.
And several press organizations, such as CBC/Radio-Canada, the BBC or the American national radio NPR, have castigated the label of government funded media
which had once been attached to them.
These chaotic changes and its various provocations have scared away many advertisers, on whom the platform’s business model depends.
The San Francisco company, which generates most of its revenue from , is set to earn less than $3 billion in 2023, compared to $4.14 billion in 2022, or 28% less, according to Insider Intelligence.Musk”,”text”:”The biggest problem is that advertisers don’t trust Mr. Musk”}}”>The biggest problem is that advertisers don’t trust Mr. Musksummed up analyst Jasmine Enberg in a press release from this research firm in April.
With information from The Canadian Press, Archyde.com, and Agence France-Presse
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