10 minutes to close a “Mic” and the secret to conquering the super-rich of the notorious “king of sales” in Saigon
“For the salesman (seller goods-PV) Standing in the showroom waiting for customers, waiting for the car to be introduced, is a failure. Acting like you don’t, selling like you don’t, playing but not playing… That’s art.” – Mr. Nguyen Xuan Hoan shared.
Nearly 20 years into the upper class, Nguyen Xuan Hoan (43 years old, in Ho Chi Minh City) was nicknamed by Saigon giants as “the notorious car salesman”, “Vietnam’s Mother Mother”.
There was a golden time when selling more than 400 cars per month, reaching the top 3 best sellers in Asia, but because of wanting to explore the limit, Xuan Hoan switched to “selling” high-end Mercedes cars for the world. super rich. And right following that, he quickly set a record in the retail sector when he closed an order of more than 60 “Mother” within a month.
Lock 60 pcs “Mom” a month
Xuan Hoan remembers, in 2006, he started to enter the retail field. Initially, he chose to sell mid-range cars. After observing for a while, realizing that customers are mainly first-time car buyers, lacking connection, Hoan began to wonder regarding the path to choose.
“At that time, following buying a car, everything was considered over, the seller and the buyer no longer kept the relationship. While his nature wanted to conquer, forcing the customer to save the phone number, to know. So just a few years later, I tried my hand at Mercedes to approach the top – upper class of Vietnam” – Xuan Hoan said.
Xuan Hoan is a familiar name that artists and businessmen “choose to send gold” when choosing to buy high-end cars (Photo: NVCC).
When starting to sell high-end cars, the showroom where Mr. Hoan worked was given the difficult problem of needing to speed up a batch of 60 cars. To find potential customers, Hoan did not hesitate to “ambush” to find out each hobby, know when the businessman goes to work, where to exercise, what habits, hobbies … to approach .
“By the time I understood, every morning, I would wake up, wait for him to jog, then I would follow him and start a conversation. At first it was to create sympathy, then a close relationship, and finally to consult regarding cars. Thanks to that, in that month, I closed 60 billion-dollar cars,” said Hoan.
With his special strategy, Hoan has created a record of “closing the tip” in the sales world right from the first time he “launched”. In which, many months in a row he sold more than 30 cars while at that time each employee only needed to exceed 2 cars/month to achieve KPI. (norm-PV). Even, for many months, he sold 60 units and handed over 28 Mothers within a month – becoming an “unprecedented” record in the supercar trade.
In it, in 2021, the name Nguyen Xuan Hoan began to emerge as a phenomenon when “underwear queen” Ngoc Trinh wanted to transform the entire interior of the expensive Rolls Royce to “change the skin” of the driver into a box. Phantom version, with only pink – black tones in Vietnam at that time.
“I remember at that time, my name also appeared in the map of retailers in Asia. Many Rolls-Royce tens of billions of dong are sometimes closed following just 10 minutes of chatting with customers without customers. must experiment, hesitate…” – Xuan Hoan shared.
Ngoc Trinh once converted the Rolls Royce into a very special black and pink version (Photo: NVCC).
The rules of the super rich and the “unique” business secret of the infamous car sales
Becoming a famous car salesman in the Saigon elite is an honor, but for Xuan Hoan, keeping this good relationship is also a huge pressure.
In particular, the super-rich in Vietnam are usually businessmen, group presidents, A-list stars, etc., who have deep knowledge and detailed knowledge of the products they want to own. Each time approaching such customers always poses a difficult problem for the car salesman.
Xuan Hoan remembers, sometimes in order to sell a car worth more than $ 400,000 to the owner of a restaurant chain, it took him 6 months to pursue. He began to learn regarding the entertainment of the rich, following knowing that the businessman often played tennis at Tao Dan Association, he quickly learned and set a goal to join the association.
“And you know? It took me 6 months to start consulting. As a result, I sold not only one car, but nearly 10 cars for the whole association. That’s why there is a saying: “Don’t teach rich people how to spend money.” “If you want to conquer the elite, it’s best to never be a salesperson, but become a friend and advise them on the best choice” – Mr. Hoan said.
Xuan Hoan’s point of view is “not to teach the rich how to spend money”, but to become a wise consultant for them (Photo: Quang Ninh).
For Xuan Hoan, the effective working time is usually only 2 hours/day. But that’s when he collects all customer information and sends a positive signal to them. At the same time, in the consulting process, the trader must always understand the product and the standards in each information and detail.
“Doing like not working, playing but not playing, selling like not selling… That’s the art of this job” – Mr. Hoan laughed.
In particular, although his job helps him to interact with many high-class customers, Xuan Hoan always upholds the principle when he considers all objects to come to him as the same. “Which means that no matter who the customer is, how rich and talented they are, when they go to their place to buy a car with a few tens of billions or just a snail, a rearview mirror, they are still considered “gods”.
“Standing in a showroom waiting for customers is a failure”
Today, Mr. Hoan stated the fact that young employees are looking at sales as a career choice for a salary. As for himself, every success has a cause, especially with a clear preparation. At the same time, the first and foremost thing for sellers is passion for their products.
Xuan Hoan shared that young people need to see salesman as a career with investment and expertise (Photo: Quang Ninh).
“For the salesman, standing in the showroom waiting for customers, waiting for the car to be introduced, it is a failure. If you want to succeed, you must consider the job as a startup project, to start a business, of course, you need capital. And “capital” in This is an investment in myself properly, for professional knowledge, social knowledge, communication skills and other soft skills.
Until now, despite being a famous car salesman for the upper class, every day, Mr. Hoan still spends a lot of time studying and improving his sales skills.
“Many people when they reach the threshold of success want to enjoy it, I don’t. When I’m at a certain threshold, I want to create further value, which is towards organizing professional sales classes for the next generation. next.
Because in recent times, through several seminars, I have also helped many young people change. In the future, people need to be serious regarding this job, invest and consider it as a profession, a lifelong career” – Xuan Hoan contemplation.
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