2024-01-12 20:09:56
Whirlpool Corporation, an appliance manufacturer that owns the brands Brastemp, Consul e KitchenAid in Brazil, it is present at CES (Consumer Electronics Show) 2024, considered the largest technology fair in the world, which takes place in Las Vegas, in the United States. With the mission of innovating with purpose, making life easier for its consumers at home, the Company launched Slimtech™, vacuum thermal insulation technology for refrigerators, which uses a proprietary, powder-like material as a coating.
With SlimTech™, refrigerators will have their wall thickness reduced by up to 66%, which will allow up to 25% more capacity inside the appliance without taking up more space in your kitchen or a reduction in energy consumption of up to 60% in future refrigerators .
“Innovation is part of Whirlpool’s DNA and the development of this technology is the result of work that involved multidisciplinary teams from different countries. For us, it is a source of pride to have Brazilian representatives in an innovation project that will change the way refrigeration is done in the world”, says Jorge Giordan, Senior Director of Engineering.
Furthermore, in line with the company’s global commitment to the ESG (Environmental, Social and Governance) agenda, the material used in this new technology can be reused, contributing to the environmental pillar and paving the way for a more circular future. The innovation also allows household appliances to improve their energy efficiency by up to 50%.
The technology will be launched in a product from the North American brand JennAir®. There is still no forecast of when it will be implemented in Brazil.
Sobre a Whirlpool Corporation
Whirlpool Corporation is committed to being the best kitchen and laundry appliance company globally, continually improving life at home. In an increasingly digital world, the Company invests in innovation with the purpose of meeting consumer needs, through its iconic brands, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator . As of 2022, the Company reported approximately $20 billion in annual sales, 61,000 employees and 56 technology and manufacturing research centers. Additional information regarding the company can be found at whirlpoolcorp.com.
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